The annual Vogue Festival returned to Adelaide for two fun-filled days of fashion action and activations.
The Vogue team was in town, the fashionistas were out in force and the champagne flowed for the second annual Vogue Festival. Held in Rundle Mall over October 19 and 20 and coinciding with Adelaide Fashion Festival, the event was launched by Vogue editor-in-chief Edwina McCann, Adelaide Lord Mayor Martin Haese, and Jessica Gomes, ambassador for event supporting partner David Jones. Two days of live fashion shows and exclusive events followed.
Jessica Gomes, the face of David Jones, made a special appearance to unveil new-season styles at live runway shows. Plus, there were guest celebrities, bloggers and leading Australian fashion designers, as well as pop-up bars, guest DJs, complimentary beauty treatments and exclusive offers to keep shoppers busy.
For those who needed a pick-me-up, or those who just appreciate fine coffee, Nespresso hosted tasting sessions of the seven coffee varieties in its new Master Origin range. Guests who visited the outdoor Garden Bar were also treated to a recipe workshop hosted by Nespresso coffee experts, and were given the chance to taste the delicious treats that were created.
Swedish retail giant H&M provided an exclusive preview of its highly anticipated first South Australian store before it officially opened to the public on November 2. Event-goers had the chance to win vouchers and a $500 wardrobe at a spin-the-wheel pop-up, and some won the opportunity to be the first to shop in the store when it opened.
The Levi’s Presents Series made a welcome return to present up-and-coming local music acts including Cahli Blakers, W.M.N, Towns, Saturday, Wolfjay and Glass Tides. The Levi’s Lawn was a perfect spot for the crowd to chill out under the sun and take in tunes from these emerging music stars.
RUNDLE MALL ‘SHAKE IT’ APP
More than 1,800 instant prizes were up for grabs from the likes of H&M, Sunglass Hut and Haigh’s Chocolate, and all people had to do to win was download Rundle Mall’s free ‘Shake It’ app and give their phone a wiggle while they were in the mall. Plus one lucky shaker scored a diamond ring (valued at $10,000) from Archer & Holland, just by downloading the app.
PARTY ON VARDON
Adelaide’s fashion insiders celebrated the festival in style and danced the night away alongside Vogue VIPs at the Party on Vardon. Held in the city’s East End, the party was the place to be seen on the Friday night. Guests enjoyed an incredible DJ line-up, festivalinspired street food stations, an Instagram photo booth, bubbles from the Pol Roger Champagne Bar, Santa Vittoria mineral water, and a selection of drinks from East End Cellars, Mother Vine, NOLA and The William Bligh.
CLOCKWISE FROM TOP: Adelaide Fashion Festival creative director Chris Kontos, Vogue editor-in-chief Edwina McCann, David Jones ambassador Jessica Gomes, Adelaide Lord Mayor Martin Haese, Rundle Mall acting general manager Kate Fuss and festival launch MC Kate Freebairn; Vogue fashion director Christine Centenera and Chris Kontos; the EM Espresso Martini bar; guests downloading the ‘ Shake It’ app; blogger and influencer Holly Titheridge.
CLOCKWISE FROM FAR LEFT: the David Jones runway; a new-season look at the David Jones runway show; former Miss Universe Australia Olivia Rogers at the Spendless Shoes Sneaker Bar; custom shoes at the Spendless Shoes Sneaker Bar; the Vogue Festival stage; H&M promotional staff; Tomich Wines.