The an­nual Vogue Festival re­turned to Ade­laide for two fun-filled days of fash­ion ac­tion and ac­ti­va­tions.

VOGUE Australia - - VOGUE SOIREE -

The Vogue team was in town, the fash­ion­istas were out in force and the cham­pagne flowed for the sec­ond an­nual Vogue Festival. Held in Run­dle Mall over Oc­to­ber 19 and 20 and co­in­cid­ing with Ade­laide Fash­ion Festival, the event was launched by Vogue ed­i­tor-in-chief Edwina McCann, Ade­laide Lord Mayor Martin Haese, and Jes­sica Gomes, am­bas­sador for event sup­port­ing part­ner David Jones. Two days of live fash­ion shows and ex­clu­sive events fol­lowed.


Jes­sica Gomes, the face of David Jones, made a spe­cial ap­pear­ance to un­veil new-sea­son styles at live run­way shows. Plus, there were guest celebri­ties, blog­gers and lead­ing Aus­tralian fash­ion de­sign­ers, as well as pop-up bars, guest DJs, com­pli­men­tary beauty treat­ments and ex­clu­sive of­fers to keep shop­pers busy.


For those who needed a pick-me-up, or those who just ap­pre­ci­ate fine cof­fee, Nespresso hosted tast­ing ses­sions of the seven cof­fee varieties in its new Master Ori­gin range. Guests who vis­ited the out­door Gar­den Bar were also treated to a recipe work­shop hosted by Nespresso cof­fee ex­perts, and were given the chance to taste the de­li­cious treats that were cre­ated.


Swedish re­tail gi­ant H&M pro­vided an ex­clu­sive pre­view of its highly an­tic­i­pated first South Aus­tralian store be­fore it of­fi­cially opened to the pub­lic on Novem­ber 2. Event-go­ers had the chance to win vouch­ers and a $500 wardrobe at a spin-the-wheel pop-up, and some won the op­por­tu­nity to be the first to shop in the store when it opened.


The Levi’s Presents Se­ries made a welcome re­turn to present up-and-com­ing lo­cal mu­sic acts in­clud­ing Cahli Blak­ers, W.M.N, Towns, Satur­day, Wolf­jay and Glass Tides. The Levi’s Lawn was a per­fect spot for the crowd to chill out un­der the sun and take in tunes from these emerg­ing mu­sic stars.


More than 1,800 in­stant prizes were up for grabs from the likes of H&M, Sun­glass Hut and Haigh’s Choco­late, and all peo­ple had to do to win was down­load Run­dle Mall’s free ‘Shake It’ app and give their phone a wig­gle while they were in the mall. Plus one lucky shaker scored a di­a­mond ring (val­ued at $10,000) from Archer & Hol­land, just by down­load­ing the app.


Ade­laide’s fash­ion in­sid­ers cel­e­brated the festival in style and danced the night away along­side Vogue VIPs at the Party on Vardon. Held in the city’s East End, the party was the place to be seen on the Fri­day night. Guests en­joyed an in­cred­i­ble DJ line-up, fes­ti­valin­spired street food sta­tions, an In­sta­gram photo booth, bub­bles from the Pol Roger Cham­pagne Bar, Santa Vit­to­ria min­eral wa­ter, and a se­lec­tion of drinks from East End Cellars, Mother Vine, NOLA and The Wil­liam Bligh.

CLOCK­WISE FROM TOP: Ade­laide Fash­ion Festival cre­ative di­rec­tor Chris Kon­tos, Vogue ed­i­tor-in-chief Edwina McCann, David Jones am­bas­sador Jes­sica Gomes, Ade­laide Lord Mayor Martin Haese, Run­dle Mall act­ing gen­eral man­ager Kate Fuss and festival launch MC Kate Free­bairn; Vogue fash­ion di­rec­tor Chris­tine Cen­ten­era and Chris Kon­tos; the EM Espresso Mar­tini bar; guests down­load­ing the ‘ Shake It’ app; blog­ger and in­flu­encer Holly Titheridge.

CLOCK­WISE FROM FAR LEFT: the David Jones run­way; a new-sea­son look at the David Jones run­way show; for­mer Miss Uni­verse Aus­tralia Olivia Rogers at the Spend­less Shoes Sneaker Bar; cus­tom shoes at the Spend­less Shoes Sneaker Bar; the Vogue Festival stage; H&M pro­mo­tional staff; Tomich Wines.

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