ANY TIME IS A GOOD TIME TO START

The most crucial skincare product on the market is sunscreen. But no sweat if you’ve only slathered it on later in life, as new research suggests sunscreen not only protects the skin from premature ageing, it also may reverse the effects of sun damage. “At a cellular and tissue level, we’re beginning to see evidence that daily sunscreen use enables the skin to heal from solar damage over time, improving smoothness, firmness and pigmentation,” says Richard Parker, founder and director of research at Rationale. That’s precisely why it’s never too late (or early) to start daily application of a broad-spectrum sunscreen.