THE MANE EVENT

Micelles are the teeny molecules that redefined skincare. Now they’re here to help us look after our hair, with new products from Pantene.

As Australians, we love our outdoor lifestyles and yet we’re also aware of the toll the sun, surf and sea can have on our hair. Then there’s also the potential damage from other factors, such as daily shampooing, which results in dry, weak and dull hair. Pantene’s latest hair-care products are gently purifying and can be used daily to help strengthen and protect hair against everyday environmental concerns.

“We have developed the Pantene Pro-V Micellar series to meet the needs of Australian women,” says Saint Tiu, principal scientist at P&G Hair Care Asia Pacific. “It contains micelles, which detox the surface of the hair.”

Tiu likens micelles to micro-magnets that naturally attract dirt and impurities away from the hair, leaving it squeaky clean and lustrous.

IN AN AUSTRALIAN FIRST, PANTENE HAS MICELLES IN ITS NEW PRODUCTS, WHICH CLEAN HAIR GENTLY AND DEEPLY

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The micellar action is paired with Pantene’s Pro-V nutrients that moisturise the hair and help fight the damage of everyday stressors. The range is also free of silicones, parabens and dyes, and there are three options to choose from. Use Micellar to mildly cleanse, Aloe Vera to gently hydrate or Charcoal to deeply cleanse from roots to the tips.