BLOCK PARTY

Vogue American Express Fashion’s Night Out hit city streets for a New York City-style block party. Melbourne

It’s the fifth time Vogue American Express Fashion’s Night Out (VAEFNO) has taken over the streets of Melbourne’s CBD. In partnership with the City of Melbourne and Melbourne Fashion Week, the one- day shopping spectacular on Thursday, August 29 not only offered attendees a chance to enjoy festivities, from runway shows to retail offers and live music performances, but also be part of Vogue Australia’s 60th-birthday celebrations. The theme for VAEFNO 2019 was New York City-style block party, and with Little Bourke Street and surrounds transformed and the event bigger and better than ever, it was mission accomplished.

VOGUE VIP

With the launch of Vogue VIP, a subscriber-only program that rewards loyal readers, members enjoyed access to the Vogue VIP Members’ Lounge at VAEFNO, and received a Vogue x The Daily Edited tote bag on arrival, plus VAEFNO vouchers to be redeemed in store, making it simple to shop like a Vogue VIP.

AMERICAN EXPRESS

Who doesn’t want to go on a shopping spree and be rewarded for it? It was a win-win scenario for American Express Card Members at VAEFNO as they got $20 back when they

spent $50 on their American Express cards up to three times during the event. When it was time to take a break, the American Express Lounge pop-up was the perfect venue to relax and recharge with New York street-themed nibbles and a glass of Mumm champagne.

DAVID JONES

It wasn’t just the chance to shop the latest in fashion, accessories and beauty that awaited those who visited the David Jones Bourke Street Mall store, there was also a host of exclusive offers, styling demonstrations, complimentary beauty treatments, competitions and the inaugural David Jones American Express VIP Lounge, a stylish space to unwind.

R.M.WILLIAMS

The country came to town when the R.M.Williams travelling workshop, The Hut, opened its doors for VAEFNO. With a display of iconic signage, drovers’ accessories and leather tools, the pop-up was the place to browse the brand’s beautifully handcrafted leather goods – and make a purchase or two.

BASSIKE

The secret to being one of the best dressed at VAEFNO? It came down to whether you were wearing the official Vogue x Bassike limited- edition tee, which both marked the event and Vogue Australia’s 60th. For the seventh year in a row, Australian label Bassike was tapped to design it and the result was an organic cotton, crew-neck tee in fashion’s favourite colour, black, with a white Vogue logo.

Sydney

Everyone was invited to join Team Vogue for the 10th Vogue American Express Fashion’s Night Out in Sydney on Thursday, September 5. With the New York City-style block party theme reimagined for the Sydney CBD, the annual shopping extravaganza offered an array of free festivities, from fashion exclusives to beauty treats, competitions and more. The party started early with countless offers available in stores from 10am, featured performances by musicians Cxloe and Thandi Phoenix and guest DJs, and offered three luxe lounges to rest and recharge between shopping forays until the event wrapped at 10pm.

VOGUE VIP

The Vogue VIP Members’ Lounge was a mustvisit destination during the event – and Vogue subscribers had exclusive access. The perks were many with guests receiving a specially designed Vogue x The Daily Edited tote, valued at $59.95, along with VAEFNO vouchers to be used in stores for a VIP shopping experience. A Vogue DJ and dance crew were there to entertain while guests were served Woofys’s New York-inspired food, including pretzels and mini hotdogs, and frozen yoghurt, as they sipped on Seedlip non-alcoholic cocktails and Mo Sisters wine.

AMERICAN EXPRESS

American Express Card Members got the best of both worlds at VAEFNO – a special shopping offer and access to the luxe American Express Lounge in Pitt Street Mall. Relax and refuel was the mantra at the lounge with DJs providing entertainment and a range of treats on offer, from a complimentary glass of Mumm champagne to New York-style bagels.

DAVID JONES

Pop-up bars, guest DJs, a floral wall backdrop for selfies, and, of course, a stash of deals were in store at David Jones Elizabeth Street. As well, shoppers could try their luck with the David Jones gumball machine loaded with prizes, and visit the stylish David Jones American Express VIP Lounge.

R.M.WILLIAMS

The Hut, a R.M.Williams travelling workshop pop-up, was in Pitt Street Mall and those who dropped in had the chance to meet the team, find out more about the brand’s heritage and check out the exclusive offers on the iconic leather goods in the range.

GUCCI

To celebrate the launch of its first genderneutral fragrance, Mémoire d'Une Odeur, Gucci offered samples of the scent during the Sydney event. And for a stylish photo op, it was just a matter of slipping into the Gucci Mémoire photo booth in Pitt Street Mall.

Clockwise from top: From left: Melbourne Lord Mayor Sally Capp, David Jones ambassador Jessica Gomes, Vogue Australia editor-inchief Edwina McCann, Melbourne Fashion Week ambassador Adut Akech and American Express vice president brand, charge cards and experiences Naysla Edwards at the launch of VAEFNO; American Express offered Card Members a special deal; a DJ at the American Express Lounge; Woofys's New York-themed snacks; a Vogue VIP wristband was a must-have accessory; guests at the Vogue photo booth; shoppers could take a turn of the Vogue Spin-to-Win wheel; the Vogue VIP lounge; the Vogue x The Daily Edited tote.

Clockwise from top left: the 2019 Bassike x Vogue T-shirts; Cxloe performed at the VAEFNO opening in Melbourne; it was foodie heaven with complimentary treats served at a variety of locations; the David Jones gumball machine featured gifts, discounts and vouchers from the store’s vendors; Caledonian Lane became a fashionable runway for one night only; Vogue staffers were out in force at the event; Melbourne Fashion Week ambassador Adut Akech and David Jones ambassador Jessica Gomes; Vogue’s Remy Rippon, Arquette Cooke and Kate Darvill at The Hut, the R. M.Williams pop-up; the brand’s iconic boots and leather goods were on display at the pop-up.

Clockwise from top: American Express vice president brand, charge cards and experiences Naysla Edwards, David Jones ambassador Jessica Gomes, Vogue VIP special guest Maddison Brown, Sydney Lord Mayor Clover Moore and Vogue Australia editor-in- chief Edwina McCann launching VAEFNO in Sydney; Thandi Phoenix performed on the night; Mumm champagne was flowing at the American Express Lounge; American Express Card Members were offered a host of giveaways and offers; guests at the Vogue photo booth; Vogue VIP members picking up their Vogue x The Daily Edited tote bags; the popular Vogue Spin-to-Win Wheel; the luxe American Express Lounge.

Clockwise from top left: the gumball machine at David Jones Elizabeth Street store; Max Factor beauty ambassadors handed out samples of the brand’s popular Masterpiece Kohl Kajal Liner; special deals and events awaited shoppers at David Jones; Gucci offered samples of Mémoire d’Une Odeur; the scent is the brand’s first gender-neutral fragrance; Matilda Dods (left) and Brooke Testoni; the Vogue VIP must-have wristband; the R. M.Williams travelling workshop in Pitt Street Mall; Vogue’s Remy Rippon at the R. M.Williams pop-up.