VOGUE Australia

COLLAGEN 101

The new school of thought on beauty is all about ingestible­s, and a radiant complexion is far from the only benefit.

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Collagen, as the most abundant protein in the human body, is the structural framework of your skin. It’s also essential to the strength of plenty of other components of the body too, like bones, muscles, joints and tendons. While collagen exists in the body naturally, like a lot of things, the rate of production of this protein slows significan­tly with age. There’s a decline at around 25 to 30 years of age, which shows up in skin, hair and nails. Things like sun exposure, diet and pollution all affect the rate of collagen production, too. The result can be fine lines, brittle nails, thinning hair and a general reduction in skin plumpness and radiance. Because beauty starts from the inside, supplement­ation, via a highperfor­mance marine collagen, can help.

HOW IT WORKS

Marine collagen, the most bioavailab­le and therefore rapidly absorbed form of collagen supplement­ation, revives healthy skin function by getting nutrients to it, fast. Replenishi­ng your collagen levels helps boost the building blocks that maintain skin, hair and nails.

THE MAJOR BENEFITS

Research shows that when taken daily, marine collagen combats signs of ageing by plumping fine lines and improving skin elasticity, firmness, moisture and hydration. It also boosts hair and nail health, encouragin­g growth and promoting shine. Because it’s protein you’re ingesting, supplement­ing with marine collagen can also help curb sugar and carb cravings.

THE PERFECT FORMULA

Vida Glow’s Marine Collagen is a natural, hydrolysed collagen peptide powder sustainabl­y derived from the scales of wild ocean fish. The scales are hydrolysed (to increase bioavailab­ility and enhance absorption) through a chemicalfr­ee process in France, and the powder is made in Australia under rigorous quality standards. The original formula is flavourles­s, but there are also blueberry, mango, pineapple, peach, cranberry and lime, and mocha versions.

 ??  ?? Vida Glow Blueberry Natural Marine Collagen, $59.95.
Vida Glow Blueberry Natural Marine Collagen, $59.95.

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