BEACH BABE

The new face of Seafolly, Lara Worthington, embodies the spirit of the brand’s beach-loving ethos with sass and sophistication.

Joining the illustrious ranks of Gigi Hadid, Miranda Kerr and Jessica Hart, Lara Worthington has been named as the new global ambassador for iconic Australian beachwear label Seafolly. Fronting the ‘Always Seafolly’ campaign, the model, beauty entrepreneur and mother makes the ideal ambassador for a brand that has remained at the forefront of women’s swimwear, in both form and function, since 1975.

The new campaign is designed to inspire women to embrace their true selves and “#FeelThatWay, always”. It’s a message of empowerment that Seafolly’s head of marketing, Victoria Taylor,

“THERE IS NO DENYING HER DOWNTO-EARTH NATURE AND LOVE FOR THE BEACH WILL RESONATE.”

says Worthington embodies effortlessly. “Lara is a remarkable talent. There is no denying her down-to-earth nature and love for the beach will resonate with our customers,” Taylor says. “When we first approached her about a partnership, we were drawn to her confidence and passion for wellness as much as her love for Australia and the beach.

“Lara will be a beacon of how some of our newest collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive.”

This season, Seafolly introduces heritage sweats and knitwear as part of its collection for the cooler months.

Seafolly’s designs combine innovation with impeccable fit to inspire confidence at the beach all year round. To shop, go to seafolly.com.au.