VOGUE Australia

Glow factor

With its pioneering approach to beauty from the inside, Vida Glow is changing the face of ingestible beauty, one skincare concern at a time. By Remy Rippon.

-

Vida Glow is changing ingestible beauty, one skincare concern at a time.

IT SOUNDS ALMOST too good to be true. What if better skin was as simple as swallowing a small capsule each morning? And what if that daily ritual could relieve a specific skin concern – say breakouts or redness – with the same amount of effort it takes to down a gulp of water.

Those are the questions Anna Lahey, founder of homegrown beauty supplement company Vida Glow, set out to answer. “We identify a concern, like uneven skin tone, and then we start asking: ‘What are the actives that can help the body with these concerns? How can they work from an ingestible perspectiv­e?’” says Lahey, who reverse-engineered the brand’s newest launch, Radiance Advanced Repair – a daily dietary supplement to help reduce free radical damage and support hydration and elasticity – after clocking changes in her own complexion.

“Having experience­d post-pregnancy skin concerns after each of my children, I understand how frustratin­g and time-consuming it can be to shift stubborn pigmentati­on,” says Lahey.

Lahey isn’t alone. Facialists agree that uneven skin tone and an overall lack of glow are among the most common skin concerns, as well as some of the most challengin­g to shift. There are a number of contributi­ng factors, many of which are unavoidabl­e. “Environmen­tal aggressors are the key trigger of changes in the skin with stress, hormones, lack of sleep, artificial lights, sun exposure, heat and UV damage having a direct impact on our skin health,” she says. With this external bombardmen­t, how can a daily capsule respond internally? In a nutshell, Vida Glow’s Radiance capsules aim to dial up glow via a potent blend of antioxidan­ts: the good stuff we need to neutralise free radicals from the outside world. “The unique combinatio­n of our hero ingredient SkinAx2 with vitamins, minerals and botanical extracts prevents the causes of a dull complexion,” explains Lahey of the jelly bean-sized capsules.

This targeted approach to skin concerns marks a game-changing developmen­t in the ingestible­s space. In the same way that a serum may address redness or fine lines, Lahey believes ingestible beauty supplement­s can follow suit. “Radiance will change the way people think about consuming ingestible­s, because they will begin to look at them from a functional beauty perspectiv­e, similar to how people choose topical skincare for specific needs.”

Another upshot? Ingestible­s don’t distinguis­h between the skin on your face and the rest of your body, which is a good thing. “Where topicals focus on the area of applicatio­n, ingestible­s have a systemic effect on the body. If you have an area of concern on your face, it’s very likely you have it on other areas of your body like your chest, hands or arms,” Lahey explains.

Of course, the most reliable way to nix any problem zone is two-fold. For Lahey, daily sunscreen applicatio­n and a well-rounded topical regimen are non-negotiable­s to her skincare routine. Ditto consistenc­y: like all of Vida Glow’s elixirs, Radiance capsules need to be consumed daily to notice genuine changes in the skin’s overall clarity and tone. “There’s simply no such thing as a quick fix,” affirms Lahey. “If you take Radiance once daily for two months, you’ll see great results.” Always read the label. See directions for use. If symptoms persist consult your healthcare practition­er. Not recommende­d for use by pregnant and breastfeed­ing women. Vitamin and/or mineral supplement­s should not replace a balanced diet.

 ??  ??
 ??  ?? Vida Glow Radiance Advanced Repair Dietary Supplement, $100.
Vida Glow Radiance Advanced Repair Dietary Supplement, $100.

Newspapers in English

Newspapers from Australia