VOGUE Australia

Brand: We11done – Robert Ferris, head buyer at Harrolds


“Seoul-based brand We11done (pronounced ‘well done’) designs modern reinterpre­tations of bygone silhouette­s. Founders Dami Kwon and Jessica Jung’s collection­s are athleisure and streetwear-inspired, merged with shapes that reference the 90s and early 2000s. Subtle nods to Korea are felt through the nostalgic shapes and embellishm­ents.”

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