Purple reign

Hot on the heels of pink and green, powdery lilac has become an unlikely contender and a buoying presence in our winter wardrobes. Vogue editors detail how they’re wearing it.

Hot on the heels of pink and green, powdery lilac has become an unlikely contender and a buoying presence in our winter wardrobes.

“Okay, puffer all over might only pass on the ski fields but off-piste the lesson is in wearing the it-hue head-to-toe. And yes, that includes accessories; it’s soft enough for the effect not to be overbearing.” – KAILA MATTHEWS, FASHION AND MARKET EDITOR

“An inviting shade that doesn’t shout for attention, it’s little wonder lilac is finally getting recognition. We welcomed early snippets at Raf Simons last season, but its popularity has extended with Marni and Nina Ricci proving lilac to be an understated wintertime hue, ideal for low-key layering.” – JONAH WATERHOUSE, FASHION FEATURES AND NEWS ASSISTANT

“If you’ve always loved pink but want something with a little more oomph, lilac – a whisper shade of strong violet – has offbeat allure. Working it into your workday office wardrobe is easy in Chanel’s skirt suit. In an exquisitely delicate shade of jacaranda, it’s a complete serotonin boost.” – ALICE BIRRELL, FASHION FEATURES DIRECTOR

“I hardly ever wear colour, but have been trying to add in subtle shades where I can. This soft lilac is practically a neutral and not intimidating to add into the tones I wear on repeat. There’s something both feminine and comforting about lilac, especially when it comes in the form of a Jil Sander double-breasted coat.” – JESSICA MONTAGUE, DEPUTY EDITOR

“There’s an early 00s feel in the colour that injects a bit of youthfulness into the cosmeticbox shade, which is why I’ll be opting in as my next purchase for an occasion-ready dress.” – RACHAEL FAIR, FASHION ASSISTANT