Deb­o­rah Sams and Mary Lou Ryan from Bas­sike

VOGUE Australia - - Vogue Mood -

The easy style of Bas­sike may have been suc­cess­fully ex­ported in­ter­na­tion­ally, with its first over­seas store open­ing in Venice, Los An­ge­les last year, but the de­sign­ers them­selves have be­come fur­ther en­trenched in their North­ern Beaches home – the ben­e­fit of their de­signs and their scores of fans. “Ev­ery­thing about this penin­sula is so spe­cial,” says Deb­o­rah Sams, who grew up in Avalon. “We ap­pre­ci­ate its lit­tle ec­cen­tric­i­ties: un­sealed roads, the last re­main­ing horse pad­docks in War­riewood, the un­crowded beaches and their bright or­ange sand, the hand­writ­ten signs nailed to ev­ery lamp­post along the Bil­gola bends, and the 1940s sand­stone bun­ga­lows of Palm Beach.” Mary Lou Ryan, who moved from Mel­bourne to Syd­ney 20 years ago, has no­ticed that the area has at­tracted like-minded cre­atives who have re­lo­cated to es­cape the fast-pace city life of the Syd­ney cen­tre. “It’s en­riched the lo­cal cul­ture even more,” she says. Even though surf­ing and skat­ing is the part of the life­style, Sams be­lieves it’s more than just a beach­side town. And for Ryan, it’s a source of de­sign stim­u­lus: “The north­ern beaches al­low us to cre­ate and to be cre­ative away from the noise and dis­trac­tion of the city. Be­cause of this, our re­la­tion­ship with the area is strong: it has shaped us as in­di­vid­u­als, and as de­sign­ers.”

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