If skincare had a global HQ, it would be South Korea. The undisputed epicentre of beauty innovation has given the world BB creams, sheet masks, essences and, arguably the most beloved (and imitated) SoKo export, cushion compacts. Here, a double-digit-step cleansing routine is considered basic maintenance to achieve the holy grail of skin finishes: seal-like and glowing. With more than 9,000 brands to choose from and entire TV networks dedicated to testing products, the market is fiercely competitive, pushing prices down and innovation up. If your favourite actress endorses a product, chances are you will too. Cosmetic procedures are the Western equivalent of Botox.
Amorepacific cushion compact.p
Models off-duty at Seoul fashion week.
At Sonia Rykiel.