ED­I­TOR’S LET­TER

VOGUE Australia - - Contents -

Ilove my job but never more so than when writ­ing this let­ter. Oh, don’t get me wrong: the in­cred­i­ble runway shows that dis­play de­sign­ers’ tal­ents, in­spir­ing ev­ery­thing we do at Vogue, are also su­perb, while the par­ties I at­tend, places I go and peo­ple I meet are equally very spe­cial. I ap­pre­ci­ate ev­ery won­der­ful mo­ment. But for me, the stand­out re­mains cu­rat­ing a beau­ti­ful mag­a­zine and the plea­sure of pub­lish­ing the work of our bril­liant team and col­lab­o­ra­tors.

When I be­came ed­i­tor, I felt I was the cus­to­dian of Vogue for a pe­riod dur­ing which I hoped to build the brand on all plat­forms, thereby cre­at­ing a sus­tain­able and ex­cit­ing fu­ture for a mag­a­zine that had al­ready cel­e­brated its 50th year in Aus­tralia – no small feat in pub­lish­ing. There has been much talk about the demise of print pub­lish­ing since then, but for me it’s been a story of op­por­tu­ni­ties; op­por­tu­ni­ties that have been em­braced whole­heart­edly by my team. Our vi­brant and ex­cit­ing dig­i­tal and so­cial plat­forms al­low us to speak to a broader au­di­ence than ever be­fore, re­port on things we might oth­er­wise have missed, and en­gage in a two-way con­ver­sa­tion with you. Dig­i­tal is the plat­form through which we have in­vited you to suc­cess­ful real-life events such as Vogue Codes and Vogue Amer­i­can Ex­press Fash­ion’s Night Out, and the vir­tual ones such as Vogue’s On­line Shop­ping Nights, too. I am proud to say you at­tend, par­take in and en­joy them as much as we do.

As the dig­i­tal age dawned (and I am show­ing my pub­lish­ing age now), the gen­eral wis­dom in print pub­lish­ing was to be­come more like dig­i­tal. Peo­ple only wanted to read snip­pets, we thought, lots of bite-sized pieces of in­for­ma­tion, and so we filled the pages with more and more in a some­times fre­netic fash­ion, mim­ick­ing the way we were con­sum­ing con­tent on­line. But that was wrong.

The gift of dig­i­tal has, in fact, let us highlight what the print ex­pe­ri­ence of­fers that dig­i­tal can­not: pure ‘you’ time. Read­ing Vogue is a joy that gives us time away from the screen, time that is ours and ours alone, un­in­ter­rupted by work emails or alerts that our friends have just posted from their sum­mer break in Europe while we are wrapped in a win­tery blan­ket on the couch. If time is the great­est of lux­u­ries, then sit­ting down with your new is­sue of Vogue is too: it’s time for you.

And it’s for you that we have cu­rated this beau­ti­ful Septem­ber is­sue, which has been re­designed, re­sized and reimag­ined. We have treated each page like a work of art, fea­tur­ing orig­i­nal and in­spir­ing pic­tures or col­laged im­agery clev­erly cre­ated by our art depart­ment. We col­lab­o­rated with renowned art pho­tog­ra­pher Jackie Nick­er­son, who trav­elled to Ja­pan – one of the most in­spir­ing and in­trigu­ing places in the world – with our fash­ion direc­tor Chris­tine Centenera, to pro­duce a body of work best ap­pre­ci­ated to­gether and as imag­ined by the pho­tog­ra­pher in print. In fact, the thirst for beau­ti­fully cu­rated fash­ion ex­hi­bi­tions, such as the Na­tional

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