DREAM WEAV­ING

The whim­si­cal new-sea­son col­lec­tion from Mel­bourne-based la­bel Mimco took in­spi­ra­tion from unique sources.

VOGUE Australia - - Promotion -

Global cul­tural trends, sur­re­al­ism, tra­di­tional Ja­panese de­sign and sprin­kles of in­tu­ition and orig­i­nal­ity all in­formed Mimco’s Dream­scape Wan­derer col­lec­tion, avail­able at David Jones.

“Our muse for this col­lec­tion is a dreamer,” says Mimco’s head of de­sign, Ailsa Roe. Her world is filled with con­trast­ing ideals: per­fect forms and sur­re­al­ist art; Ja­panese her­itage tech­niques and the ul­tra-mod­ern; soft neu­trals and vi­brant, clash­ing pops of colour.”

These aes­thet­ics were per­fectly cap­tured by pho­tog­ra­pher Dun­can Killick for the col­lec­tion’s cam­paign shoot with model Diya Prab­hakar (pic­tured), which took place on the ‘Art Is­lands’ of Ka­gawa pre­fec­ture, Ja­pan. The lo­ca­tions, home to part of the renowned Se­touchi Tri­en­nale art fes­ti­val, epit­o­mise the dreamy essence of the col­lec­tion, as does ris­ing star Prab­hakar.

Dream­scape Wan­derer marks a new chap­ter for Mimco, says the brand’s manag­ing direc­tor, Sarah Ro­vis, with fresh de­sign di­rec­tions that in­clude an ‘ul­tra-fine’ range. “Mimco prides it­self on cre­at­ing de­sign-led pieces that can be col­lected, trea­sured, loved,” says Ro­vis. “The ul­tra-fine styles are de­signed to be worn lay­ered to­gether,” adds Roe. “Look closely and you’ll find the small­est of de­tails in­clud­ing sea­sonal motifs such as drag­on­flies, bum­ble­bees, para­chutes and our sig­na­ture Mimco heart.”

The new sea­son also sees a makeover in Mimco’s shoe cat­e­gory. “We’ve metic­u­lously con­sid­ered all as­pects of de­sign, com­fort and, of course, the Mimco quirk fac­tor!” ex­plains Roe.

From state­ment jew­ellery to stylish sun­glasses, bags, shoes and more, Mimco’s Dream­scape Wan­derer col­lec­tion has unique, pre­mium and age­less ap­peal. Shop the col­lec­tion at David Jones stores and david­jones.com.au.

CLOCK­WISE FROM TOP: ‘DREAMWEAVE S BUCKET’ BAG, $349, ‘DREAMWEAVE’ DROP EAR­RINGS, $129 AND ‘DREAMWEAVE’ RING, $99.95; ‘AMBLE’ ESPADRILLES, $149; ‘HEART BEAT’ NECK­LACE, $79.95 AND ‘THRU A LOOP DUO’ NECK­LACE, $129; ‘IL­LU­SION’ BUCKET BAG, $550 AND ‘ENSO’...

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