CYCLE OF TRUST
The most enviable wardrobes are often also the most delicate. Vogue Australia senior designer Dijana Maddison and GQ Australia senior sub-editor Chris Riley explain how caring for those special pieces can be made so much easier.
the moment you bring home your first piece of investment clothing, you know your wardrobe will never be the same again. Unfortunately, the same can be said for your dry-cleaning bills. The thought of throwing a carefully selected wool suit, silk dress or cashmere sweater into the washing machine or dryer is inconceivable, unless you have the right equipment, that is.
break the rules
Engineered with couture and high-end clothing in mind, select AEG washing machines and dryers feature a unique ‘Refresh’ cycle that revives clothing that usually requires professional cleaning. “This cycle eliminates odours and relaxes fibres, so fabrics are reinvigorated,” Maddison says. “This prolongs the time between trips to the dry-cleaner and it’s perfect for pieces you wear regularly or if an event pops up unexpectedly.”
better care, more wear
AEG appliances are built to launder with expert care, so you can wear your favourite clothing as often as you’d like without having to consider cleaning costs. Advanced OKOMix technology blends detergents and softeners with water before they enter the drum for a much gentler wash. “With this level of care, you can confidently wear the pieces you’ve invested in more often, which in turn elevates your look,” Riley says.
Seal of approval
A selection of AEG appliances meet the high standards required for Woolmark certification and have earned both the Green and Blue Apparel Care logos, meaning they can safely launder woollen garments, including those labelled handwash only. The technology AEG has used in the development of its ‘Wool’ cycles means its washing and drying appliances protect woollen garments from pilling, shrinkage and stretching. AEG is the official laundry appliance partner of Mercedes-Benz Fashion Week Australia.