SHAKE IT UP
The future of beauty looks bright, thanks to a new breed of disruptive, innovative and inclusive brands stepping outside the beauty box. By Remy Rippon.
The new breed of disruptive, innovative and inclusive brands stepping outside the beauty box.
Type ‘new season beauty’ into the Google search bar and chances are you’ll be met with something you like. Something that feels like you. Because whether it’s a splash of glitter, bold holographic lips, feathery brows, a frizzed-out mane or deliberately bare skin, beauty has pivoted into uncharted territory without a road map or a care in the world. While it may be one of the most overworked words in the fashion and beauty industry today, ‘disruption’ also happens to be the most fitting for the mood sweeping the beauty industry right now. Think fierce founders, innovative formulas, creative thinking and, yes, even Rihanna. Welcome to beauty in 2018.