FIERCE FOUNDERS

The women lead­ing some of the most hyped beauty brands are as savvy as they are dis­rup­tive.

VOGUE Australia - - BEAUTY -

EMILY WEISS, GLOSSIER

If mil­len­ni­als had a beauty poster girl, it would most cer­tainly be Emily Weiss. The 33-year-old founder and CEO of Glossier has amassed a mod­ern-day beauty tribe whose mem­bers’ opin­ions in­form the lat­est launches of her pink-pack­aged of­fer­ings, which in­clude sec­ond-skin tints, no-fuss skin­care and, most re­cently, fra­grance.

CHAR­LOTTE TIL­BURY

Be­fore creat­ing her name­sake line in 2013, the ev­er­charm­ing Til­bury was on speed dial for celebri­ties like Kate Moss (who is also a close friend) and Gisele Bünd­chen ahead of a red car­pet ap­pear­ances. Many of the prod­ucts in her line, in­clud­ing Magic Cream and Eyes to Mes­merise, have gar­nered cult sta­tus, thanks to their ex­pert tex­tures and bril­liant colour pay-off.

TIF­FANY MASTER­SON, DRUNK ELE­PHANT

A rel­a­tive new­comer, Drunk Ele­phant is the brain­child of Tif­fany Master­son. The Texas-based no-non­sense skin­care line mar­ries both nat­u­ral and syn­thetic in­gre­di­ents and was one of the fastest grow­ing skin­care lines in Sephora, thanks to the ef­fi­ca­cious for­mu­las and clever pack­ag­ing.

VIC­TO­RIA TSAI, TATCHA

Vic­to­ria Tsai has adapted the an­cient rit­u­als of Ja­panese geisha into an ef­fi­ca­cious skin­care reg­i­men after her own strug­gle with acute der­mati­tis. Each prod­uct has a dis­tinct pur­pose – an ethos de­rived from an­cient Ja­panese cul­ture – which has cul­ti­vated a ded­i­cated fol­low­ing (in­clud­ing Kim Kar­dashian, who is a fan of the blot­ting pa­pers).

Tatcha The Silk Can­vas Pro­tec­tive Primer, $76. Char­lotte Til­bury Pretty Youth Glow Fil­ter blush and high­lighter duo in Se­duce Blush, $60. Char­lotte Til­bury Leg­endary Lashes Vol­ume 2 in Black Vinyl, $52.

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