Beauty brands tak­ing a step to­wards a more in­clu­sive of­fer­ing.

VOGUE Australia - - BEAUTY -


When pop star Ri­hanna launched Fenty Beauty last year, she sin­gle-hand­edly ig­nited a much­needed con­ver­sa­tion around di­ver­sity, par­tic­u­larly when it comes to foun­da­tion. The col­lec­tion in­cluded 40 shades, with many sell­ing out in Sephora within hours of the launch.


What do 70-year-old Maye Musk, Katy Perry, teenager James Charles and mo­tor­bike su­per­star She­lina Moreda all have in com­mon? They’re all CoverGirl am­bas­sadors and their ap­point­ments mark a turn­ing point for beauty brands to en­gage spokeper­sons who rep­re­sent a di­verse range of ages, races, sex­u­al­i­ties and in­ter­ests.


Lancôme was quick to as­sert that, when it comes to foun­da­tion, a spec­trum con­sist­ing only of light, medium and dark is an out­dated phi­los­o­phy. Like Ri­hanna’s Fenty Beauty, last year’s launch of Teint Idole Ul­tra Wear fea­tured 40 cus­tomis­able shades of the ul­tra-smooth for­mula.

Fenty Beauty Mat­te­moi­selle Plush Matte Lip­stick in Candy Venom, $28. Fenty Beauty lim­ited-edi­tion Fairy Bomb Glit­ter­ing Pom Pom, $62.

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