Beauty brands taking a step towards a more inclusive offering.
When pop star Rihanna launched Fenty Beauty last year, she single-handedly ignited a muchneeded conversation around diversity, particularly when it comes to foundation. The collection included 40 shades, with many selling out in Sephora within hours of the launch.
What do 70-year-old Maye Musk, Katy Perry, teenager James Charles and motorbike superstar Shelina Moreda all have in common? They’re all CoverGirl ambassadors and their appointments mark a turning point for beauty brands to engage spokepersons who represent a diverse range of ages, races, sexualities and interests.
Lancôme was quick to assert that, when it comes to foundation, a spectrum consisting only of light, medium and dark is an outdated philosophy. Like Rihanna’s Fenty Beauty, last year’s launch of Teint Idole Ultra Wear featured 40 customisable shades of the ultra-smooth formula.
Fenty Beauty Mattemoiselle Plush Matte Lipstick in Candy Venom, $28. Fenty Beauty limited-edition Fairy Bomb Glittering Pom Pom, $62.