EDI­TOR’S LET­TER

VOGUE Australia - - CONTENTS - ED­WIN AM cC ANN EDI­TOR-IN-CHIEF

Iam writ­ing this let­ter a week af­ter yet an­other Aus­tralian prime min­is­ter has been re­placed by their party. Vogue does not pro­mote po­lit­i­cal bias. Who­ever gov­erns, we en­cour­age them to sup­port and pro­mote the is­sues that af­fect and en­gage our read­er­ship, and we cel­e­brate them when they do. Clearly, we are in a unique po­si­tion to be a voice for women, and re­flect our au­di­ence’s views.

To­day, our read­er­ship and reach across all our plat­forms is wider than it has ever been. This was proven in print last month when our Septem­ber is­sue, fronted by Kylie Jen­ner, sold out in su­per­mar­kets within four days, the only prior pro­mo­tion be­ing post­ings on our so­cial chan­nels as well as Kylie’s (who clearly has many keen and en­gaged fans in Aus­tralia).

Given the huge num­ber of sales, I know many younger read­ers might have bought Vogue mag­a­zine for the first time last month. I wel­come those of you who did and are now read­ing this let­ter to our Vogue mag­a­zine fam­ily, although I as­sume many of you are al­ready dig­i­tal and so­cial fol­low­ers. This is a very spe­cial fam­ily with an Aus­tralian voice and a global out­look. We share a love for fash­ion and beauty with an in­tel­li­gent and some­times artis­tic bent. We like to push the bound­aries, we are pos­i­tive and for­ward-think­ing, we care and are en­gaged with our com­mu­ni­ties, but we are grounded by a re­spect for in­sti­tu­tions that de­fend qual­ity, in­tegrity, our core val­ues, and those that en­cour­age our coun­try’s best.

As the Vogue world melds its old fam­ily and new, this is­sue also cel­e­brates ex­actly that in the fash­ion world. Vir­gil Abloh, who I am very fond of per­son­ally, has taken the fash­ion world by storm with his first men’s col­lec­tion for Louis Vuit­ton, which was also worked on by our fash­ion di­rec­tor Chris­tine Cen­ten­era.

It was in a car with Chris­tine in Paris at the haute cou­ture shows in July that I first down­loaded the ex­tra­or­di­nary, raw and won­der­ful af­ter­noon I had spent with Gior­gio Ar­mani. I thank him for his can­did in­ter­view and the life lessons he gen­er­ously be­stowed on me.

Mr Ar­mani is the most remarkable man, and the con­sis­tency with which he has de­liv­ered in a fash­ion world full of ever-more rapid change is per­haps not fully ap­pre­ci­ated by the in­dus­try.

Which brings me to a per­sonal note of ap­pre­ci­a­tion, too. In the role of for­eign min­is­ter, Julie Bishop worked tire­lessly to pro­mote this na­tion and put our best foot for­ward in all in­dus­tries. I am enor­mously grate­ful that she did not for­get the creative in­dus­tries, nor treated fash­ion as unim­por­tant. She un­der­stands the value of soft diplo­macy and the need to show a di­verse range of our abil­i­ties. She cham­pi­oned our de­sign­ers’ busi­nesses and made a dif­fer­ence to them.

Hav­ing seen her in ac­tion at var­i­ous in­ter­na­tional en­gage­ments, I saw what a great am­bas­sador she was for Aus­tralia. The fact that she was al­ways so well dressed – and, yes, of­ten wear­ing some of our most pre­cious nat­u­ral re­sources by way of di­a­monds and South Sea pearls – was an at­tribute. And when de­trac­tors tried to crit­i­cise her for it, she didn’t budge. She un­der­stands that we hold those who rep­re­sent us to a higher stan­dard, and rightly so. Let’s hope this month we can keep car­ry­ing on fo­cus­ing on the best in­ter­ests of Aus­tralia – with a united front.

Dakota John­son in ‘Good times’, from page 164.

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