It was Syd­ney’s turn to shine when the iri­des­cent-themed Vogue Amer­i­can Ex­press Fash­ion’s Night Out (VAEFNO) came to town on Thurs­day, Septem­ber 6. An ar­ray of re­tail of­fers were avail­able in stores from 10am, and Vogue editor-in-chief Ed­wina McCann and Lord Mayor of Syd­ney Clover Moore of­fi­cially launched the event in Pitt Street Mall at mid­day. A shop­ping ex­trav­a­ganza fol­lowed, with en­ter­tain­ment, give­aways, run­way shows, celebrity guests and much more.


VAEFNO is the per­fect time to treat your­self to a wardrobe up­date, and no-one was mak­ing that eas­ier than ex­clu­sive event part­ner Amer­i­can Ex­press. With a ‘Spend $50 and re­ceive $20 back up to three times’ deal at par­tic­i­pat­ing re­tail­ers, Amer­i­can Ex­press Card Mem­bers could shop up a storm across the city and en­joy fan­tas­tic sav­ings at the same time. It’s im­por­tant to stay fu­elled up at a big event like this, and the Amer­i­can Ex­press Lounge in Pitt Street Mall was a haven where Card Mem­bers could take a break, re­lax and en­joy a drink and some ex­clu­sive treats.


This year’s event was pretty in pink, thanks to the Gor­don’s Pink Gin bar and run­way show. The run­way was the place to pre­view new-sea­son spring rac­ing fash­ion trends, and Ben­e­fit Cos­met­ics spe­cial­ists were on hand to pro­vide beauty tu­to­ri­als and help guests mas­ter their track­side make-up look. In the bar, cock­tails were on of­fer fea­tur­ing the pic­ture-per­fect blush-coloured gin, which is de­li­ciously dry and in­fused with straw­ber­ries, rasp­ber­ries and red­cur­rants.


The El­iz­a­beth and Market Street stores of of­fi­cial re­tail part­ner David Jones were hives of ac­tiv­ity, with shop­pers be­ing treated to ac­ti­va­tions, fash­ion pa­rades, pop-up bars, styling, guest DJs, ex­clu­sive fash­ion of­fers and com­pli­men­tary beauty treat­ments. There was also the chance to rub shoul­ders with celebri­ties, blog­gers and lead­ing Aus­tralian fash­ion de­sign­ers. The gen­tle­men weren’t left out, with a menswear run­way show, and a ded­i­cated ‘man cave’ of­fer­ing styling ses­sions and a pop-up bar.


You couldn’t miss the over­sized Carolina Her­rera stiletto stand­ing tall in the cen­tre of Pitt Street Mall, and those who got up close were treated to a sweet-smelling free sam­ple of the brand’s new fra­grance, Good Girl.


At the Vogue Beauty Hub, ex­perts from Olay were avail­able to ex­plain the many ben­e­fits of its new re­ju­ve­nat­ing Mag­ne­masks, of­fer tri­als and hand out sought-af­ter free sam­ples.


One of the most highly an­tic­i­pated parts of VAEFNO each year is the un­veil­ing of the ex­clu­sive Bas­sike x Vogue T-shirt colours, and Bas­sike once again did not dis­ap­point. Fash­ion fans could choose be­tween a pink and grey marle ver­sion, both fea­tur­ing the brand’s sig­na­ture su­per-soft cot­ton and flaw­less cut.


The scent of tuberose, jas­mine and ran­goon creeper was in the air at the Gucci Bloom ac­ti­va­tion, with free sam­ples of the orig­i­nal Gucci Bloom, Bloom Ac­qua di Fiori and new Bloom Nettare di Fiori fra­grances avail­able.


At the MaxConnectors Ta­lent Lab stage, beauty in­flu­encers Chloe Morello, Sammy Robin­son and Nikkia Joy met their fans and an­swered the crowd’s beauty ques­tions in a live Q&A with host and celebrity make-up artist Michael Brown.


Shop­pers found their per­fect match at the Vogue Beauty Hub, with Estée Lauder of­fer­ing free make-up shade con­sul­ta­tions and 10-day sup­plies of its Dou­ble Wear foun­da­tion. Those who timed it right also had the op­por­tu­nity to meet brand am­bas­sador, in­flu­encer and beauty guru Eleanor Pendle­ton.


It's not VAEFNO if the Vogue stage isn't pump­ing with some of the coun­try's most ex­cit­ing and promis­ing up-and-com­ing mu­si­cal ta­lent, and this year was no ex­cep­tion. Af­ter lo­cal singer and song­writer Star­ley launched the event at mid­day, crowds were treated to free live per­for­mances by Jordie Ire­land and Ava Hayz, thanks to the Amer­i­can Ex­press Mu­sic Back­ers Grant Pro­gram.

Clock­wise from top: News Pres­tige Net­work pub­lisher Ni­cholas Gray, Jes­sica Gomes, Syd­ney Lord Mayor Clover Moore, Star­ley, Melissa Hoyer, Ed­wina McCann, News Corp Aus­tralia ex­ec­u­tive chair­man Michael Miller and Naysla Ed­wards; Amer­i­can Ex­press pay­ment kiosks; Gor­don's Premium Pink Gin; Philippa Moroney and of­fi­cial Gor­don's Premium Pink Gin am­bas­sador Kate Water­house host­ing the Gor­don's Premium Pink Gin run­way; mod­els on the run­way; shop­pers pick up their Amex Bands; the Amer­i­can Ex­press Lounge in Pitt Street Mall.

Clock­wise from far left: GQ editor Mike Chris­tensen and GQ deputy editor Jake Millar host the David Jones run­way; the Carolina Her­rera stiletto in Pitt Street Mall; DJ Demi; Olay am­bas­sador Jesinta Franklin; the Vogue Beauty Hub; Remy Rip­pon and Jesinta Franklin; Pitt Street Mall; Vogue’s Mandy Alex, Dijana Mad­di­son and Ar­quette Cooke host the David Jones run­way.

Clock­wise from top: Vogue's Remy Rip­pon, Alice Bir­rell and Zara Wong; Gucci Bloom; the MaxConnectors stage; Ava Hayz, Star­ley and Jordie Ire­land; Eleanor Pendle­ton; the MaxConnectors team.

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