DE­SIGN OF THE TIMES

At this year’s Mel­bourne Cup Car­ni­val, Lexus built on its rich his­tory of de­sign ex­cel­lence as it gave guests a lit­tle taste of utopia in­side the 2018 Lexus De­sign Pavil­ion.

VOGUE Australia - - CULTURE -

Lux­ury life­style brand Lexus set its sights high for this year’s Mel­bourne Cup Car­ni­val, re­design­ing its famed Lexus De­sign Pavil­ion to re­flect its newly an­nounced po­si­tion as prin­ci­pal part­ner of the Vic­to­ria Rac­ing Club and nam­ing rights spon­sor of the Mel­bourne Cup.

The brand wel­comed guests into a world of hand­crafted lux­ury across three lev­els, where care­fully se­lected de­sign col­lab­o­ra­tors had taken the brand’s cre­ative in­spi­ra­tion of ‘utopia’ and trans­lated it into be­spoke pieces of art, fur­ni­ture, flo­ral in­stal­la­tions, light­ing and land­scap­ing.

Guided by the an­cient Ja­panese tra­di­tion of takumi crafts­man­ship and Lexus’s core brand philoso­phies – an­tic­i­pa­tion, con­sid­er­a­tion and hos­pi­tal­ity – the 2018 Lexus De­sign Pavil­ion used its prime po­si­tion over­look­ing the fin­ish line at Flem­ing­ton to show­case the brand’s de­sign prow­ess.

The pavil­ion’s bold, all-black ex­te­rior was com­ple­mented by tex­tu­rally rich ma­te­ri­als in­side – from ash tim­bers to ecru stone;

warm con­crete to matt-black steel – cre­at­ing a mod­ern and har­mo­nious space to show­case the work of col­lab­o­ra­tors.

Lexus de­sign spokesper­son Henry Wil­son de­scribed the pavil­ion as “one of Aus­tralia’s most su­pe­rior de­sign projects”.

“Each year, Lexus evolves the har­mony be­tween Ja­panese hu­mil­ity and bold­ness, re­flected in the choice of ex­cep­tional col­lab­o­ra­tors and the new struc­ture it­self,” the ac­claimed in­dus­trial de­signer said.

Mel­bourne-based ar­ti­san Grazia Ma­te­ria brought her in­dus­trial lens to the fur­ni­ture, while land­scape ar­chi­tect Jack Merlo soft­ened the space with rich green­ery, Volker Haug Stu­dio de­signed light­ing in­stal­la­tions, artist Anna-Wili High­field cre­ated a be­spoke horse sculp­ture and Stu­dio Twocan co-founder Mad­die Shar­rock added her un­mis­tak­able touch with strik­ing pieces in coloured con­crete.

With ev­ery last de­tail planned to an­tic­i­pate guests’ needs, the 2018 Lexus De­sign Pavil­ion came as close as is pos­si­ble to pro­vid­ing race­go­ers with a track­side utopia.

Clock­wise from right: a sculp­ture by Anna-Wili High­field; de­signs for an in­te­rior space in the 2018 Lexus De­sign Pavil­ion; artist Mad­die Shar­rock; de­signs for the 2018 Lexus De­sign Pavil­ion’s out­side area.

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