Justin O’Shea

AS A TSUNAMI OF INTERNET TRADE LEVELS THE RETAIL LANDSCAPE, BRICKS-AND-MORTAR STORES IMMERSE THE SHOPPER IN AN UNEXPECTED STORY. Edited by ANNEMARIE KIELY

Australian Justin O’Shea, the new creative director of Italian tailoring giant Brioni, is shaking up the sartorial traditions of Rome with his refined gangster style. Think Metallica, Gothic typeface and the arch minimalist style of British architect David Chipperfield, all custom-fit for the ‘exceptional’ shopper experience. brioni.com