MEET: Armadillo & Co

Designers Jodie Fried and Sally Pottharst are the power duo behind sustainable handmade rug collection Armadillo & Co.

Jodie: I moved to LA fromAustralia 10 years ago. We’ve just opened our flagship store in Beverly Hills. Australians are similar to Southern Californians — their aesthetics are both dictated by climate and a relaxed lifestyle. Sally: Jodie and I design all the collections together. Based in Adelaide, I am surrounded by natural beauty and this definitely informs our work. Jodie: We match our artisans [in India] with the designs and weaves. If we’ve designed a soumak rug, we’ll seek out someone trained in that field. I have a deep love of India and its people. We’ve built up quite a close-knit community. armadillo- co.com