MEET: Ar­madillo & Co

De­sign­ers Jodie Fried and Sally Pot­tharst are the power duo be­hind sus­tain­able hand­made rug col­lec­tion Ar­madillo & Co.

VOGUE Living Australia - - In Vougue -

Jodie: I moved to LA fromAus­tralia 10 years ago. We’ve just opened our flag­ship store in Bev­erly Hills. Aus­tralians are sim­i­lar to South­ern Cal­i­for­ni­ans — their aes­thet­ics are both dic­tated by cli­mate and a re­laxed lifestyle. Sally: Jodie and I de­sign all the col­lec­tions to­gether. Based in Ade­laide, I am sur­rounded by nat­u­ral beauty and this def­i­nitely in­forms our work. Jodie: We match our ar­ti­sans [in In­dia] with the de­signs and weaves. If we’ve de­signed a soumak rug, we’ll seek out some­one trained in that field. I have a deep love of In­dia and its peo­ple. We’ve built up quite a close-knit com­mu­nity. ar­madillo- co.com

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