Emma El­iz­a­beth


VOGUE Living Australia - - VLife - @lo­cal_de­sign

best known as a mul­ti­dis­ci­plinary cre­ative who ad­vo­cates and sup­ports Aus­tralian de­sign­ers through her web­site, Lo­cal De­sign.

Emma El­iz­a­beth is hard to pin down. Hav­ing grad­u­ated from the Isti­tuto Europeo di De­sign in Mi­lan, she went on to start The De­sign Vlog, be­fore launch­ing Lo­cal De­sign, a site that of­fers ev­ery­thing from sales and net­work­ing to news and ed­i­to­rial for lovers of Aus­tralian de­sign — all while run­ning her own prac­tice. As a tire­less cham­pion of Aus­tralian de­sign­ers, El­iz­a­beth cre­atively di­rects ex­hi­bi­tions and events at Mi­lan De­sign Week in their hon­our, where she ar­ranges ev­ery­thing from the ship­ping of new de­signs to ne­go­ti­at­ing spon­sors, drum­ming up press, and even sort­ing the de­sign­ers out with a bed for the night. She de­scribes the Euro­pean and Aus­tralian de­sign cli­mates as a see­saw when it comes to in­no­va­tion and the sexes. “The fur­ni­ture, light­ing and home­wares in­dus­try to date in Aus­tralia has been some­what man-heavy,” she says.

“If you look to Europe, there has al­most been a shift the other way.”

FROM LEFT Pa­tri­cia Urquiola and Emma El­iz­a­beth at the Swarovski in­stal­la­tion for Mi­lan De­sign Week 2018. OP­PO­SITE PAGE Kelly Be­hun at her New York City mid­town stu­dio.

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