ROYAL COPEN­HAGEN

A cu­rated col­lec­tion of the Dan­ish porce­lain maker’s pieces is now avail­able in Aus­tralia

VOGUE Living Australia - - CONTENTS - By Ver­ity Mag­dalino roy­al­copen­hagen.com.au

It makes sense that Copen­hagen, one of the hap­pi­est cities in the world, is also the source of some of the most renowned feel-good de­signs. Porce­lain maker Royal Copen­hagen is a lead­ing light in Den­mark’s long his­tory of de­sign per­fec­tion — and it’s now avail­able in Aus­tralia. The ba­sics For lovers of her­itage, hygge and all things Dan­ish, Royal Copen­hagen is the ul­ti­mate in hand­crafted porce­lain. Founded by Den­mark’s Queen Ju­liane Marie around the same time Cap­tain Cook was travers­ing Botany Bay, the 244-year-old com­pany is of­fi­cially set­ting up shop in Aus­tralia — thanks to a new part­ner­ship with depart­ment store David Jones. lia? Ap­par­ently Aus­tralians than most about Dan­ish Blame our love af­fair with dernist fur­ni­ture and light­ing (thank you Arne Ja­cob­sen and Poul Hen­ningsen), Aus­tralian girl-next-door turned Crown Princess Mary of Den­mark, or Jørn Ut­zon and his Opera House. “There’s no one in the world who doesn’t know that one build­ing,” says Tom Nør­ring, Den­mark’s am­bas­sador to Aus­tralia. “That in it­self is a good plat­form for Aus­tralians to un­der­stand Dan­ish de­sign, which is cen­tred on sim­plic­ity but also so­phis­ti­ca­tion.”

A Dan­ish love af­fair Prized by col­lec­tors across the globe, Royal Copen­hagen is as in­trin­sic to Dan­ish cul­ture as Uluru is syn­ony­mous with Aus­tralia. Niels Bas­trup, creative direc­tor of Royal Copen­hagen, says af­fec­tion runs high for the pieces on home ground. “Ei­ther you’ve seen it at your grand­mother’s home or maybe your mother handed it down to the next gen­er­a­tion who loves it. It is some­thing that we, as Danes, are very fa­mil­iar with.”

What makes it unique? The craftsper­son who’s painted each piece has also signed it. “You don’t just buy a piece of Royal Copen­hagen. “It’s an in­vest­ment, some­thing you re­ally cher­ish. You use it every day and although each piece may look the same, with the same blue colour, you’ll find in­di­vid­ual nu­ances. You’re buy­ing some­thing with a per­son be­hind it. It’s not just ma­chine-made.” Hap­pi­ness in a cup Now in­store is a cu­rated col­lec­tion of orig­i­nal 18th-cen­tury de­signs, in­clud­ing the fa­mous Blue Fluted Plain. “It’s the very first pat­tern we pro­duced back in 1775, when Euro­peans first cracked how to pro­duce porce­lain,” says Bas­trup. “Our big­gest as­set is the love­li­ness of some of the old Royal Copen­hagen prod­ucts that still fit beau­ti­fully with de­signs we make to­day.” A new gen­er­a­tion A younger fan base is also em­brac­ing Royal Copen­hagen, says Bas­trup. “In­stead of buy­ing some­thing for daily use and hav­ing some­thing else for spe­cial oc­ca­sions, we’re find­ing both men and women are col­lect­ing at a very early age,” says Bas­trup. “They’re buy­ing Royal Copen­hagen and dar­ing to use it every day. Like a pair of jeans, it can be dressed up for a party, or it can be very ba­sic and used just for cof­fee. I think that’s what a lot of peo­ple en­joy.” What’s com­ing next? For the first time ever, Royal Copen­hagen will be show­ing at Mi­lan’s Salone del Mo­bile in April 2019 to launch a yet-to-be-re­vealed col­lab­o­ra­tion with a world-renowned de­signer. “We strongly be­lieve in keep­ing the brand rel­e­vant,” says Sjo­erd Leeflang, vice pres­i­dent of busi­ness. “We’ve been here for 244 years but it’s our re­spon­si­bil­ity that we will also be here in an­other 244.”

FROM ABOVE LEFT Niels Bas­trup, creative direc­tor of Royal Copen­hagen. Blue Fluted Mega and Blue El­e­ments plates.

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