BETTER TOGETHER
Like-minded creatives have long realised that pooling process and productivity can turn a good idea into the unforeseen great. Meet the new guard of design game-changers pushing collaboration to the edges of brilliance
Like-minded creatives have long realised that pooling process and productivity can turn a good idea into the unforeseen great. Meet the new guard of design game-changers pushing collaboration to the edges of brilliance.
Collaboration may be the buzzword du jour — all those shared secrets, strange bedfellows, and celebrity co-designs redressing weary culture — but no matter how fresh and fabulous the sell, it’s still just hoary old commerce cloaked in sparkly new costume. What distinguishes the following joint efforts and identities from the businessas-usual blend of minds and money is a willingness to cross-pollinate knowledge and networks; a want to throw personal practice into the vast, non-commercial vortex of collective debate, development and even potential deconstruction for the full surrender of one’s ‘true’ self to the other. Vogue Living salutes these defiant co-respondents – the collaborators who embrace risk, rope their egos to the post of collective pursuit and run the gauntlet with the rules. They are the new braves, the quiet brokers of change who consistently and concertedly test the truism: ‘two heads are better than one’.