Arthur Seigneur x Adam Goodrum
ADAM & ARTHUR (A&A)
tolarnogalleries.com adamgoodrum.com arthurseigneur.com
“Collaboration has been commoditised,” agrees industrial designer Adam Goodrum of the market’s current want to exploit pop culture’s fan bases by forming alliances with a celebrity focus. “But collaboration can also broaden the way we create things and intensify output. Without collaboration, the objects we create wouldn’t have the amplification of two minds with different perspectives.” For Goodrum and French straw-marquetry master Arthur Seigneur, namesakes of the A&A alliance that first blew critics and buyers away with the Bloom cabinet at 2018’s Milan Salone del Mobile, that amplification can amount to art when pushed to the limits of creative tension. Speculating on the special alchemy that birthed Bloom, Goodrum says it roots in the shared desire to create something different; “to pioneer techniques in the expression of new and surprising forms”. A&A’s want to push past precedents recently expressed in Exquisite Corpse, a graphically patterned suite of furniture, formalising the surrealist game of collective assemblage and exhibited at Tolarno Galleries as part of Melbourne Design Week 2020. “Our pieces are combined output that is greater than the sum of our individual ideas, or areas of expertise,” says Goodrum. “This has changed the way we practice in the sense that it has opened our eyes and made us look outside the parameters of what we know; it’s made us freer.” VL
Due to the COVID-19 pandemic, events and exhibitions may now be postponed – please check websites for updates.