IT seems the whole of the country has gone crazy for Prosecco.
The easy to drink sparkling has fans of all ages and thanks to the concerted efforts and some savvy marketing by local winemakers, the King Valley has become known as the home of Prosecco in Australia.
So it’s no wonder the local industry is concerned by murmurings emerging from Italy they’d like to restrict the use of the term “Prosecco”, declaring the grape variety is no more, and the word is now a geographical indicator of Italy.
It appears a little cheeky considering it only happened in the last decade, years after the socalled Prosecco grape was exported to the other side of the world.
It’s a tricky business and one that’s unlikely to be solved quickly, so in the meantime there is nothing for us to do but celebrate the fact the King Valley and Prosecco can be seen side by side on every wine list from Benalla to Broome.
Brown Brothers’ King Valley Prosecco is certainly a crowdpleaser.
It puts a smile on your dial - the straw coloured wine lively with exuberant bubbles and the uplifting aroma of crisp apple and citrus.
It’s full of energy, very cool and ultimately refreshing when chilled, enhancing that zing of citrus on the semi dry finish.
This is one to effortlessly enjoy in the company of family and friends, where it’s a much about energy as anything else.
Would a grape by any other name be this much fun?
Available from local outlets or visit www.brownbrothers.com.au