Cap­tur­ing the essence of Bright

Wangaratta Chronicle - North East Regional Extra - - Front Page - by KYLIE WIL­SON

EVEN if you’ve looked at some­thing a thou­sand times, it can be il­lu­mi­nat­ing and in­spir­ing to in­tro­duce oth­ers to it and see how they see it.

This is part of the ap­peal of the In­stameets that have been part of the an­nual Bright Au­tumn Fes­ti­val for the past few years.

Among those who run and par­tic­i­pate in the In­stameets is Bren­dan Hol­land, who is not only the pres­i­dent of the Bright Au­tumn Fes­ti­val, but also runs Bright Mys­tic Val­ley Hol­i­day Units with wife Ros and runs the busi­ness’ In­sta­gram ac­count un­der the han­dle @bright­mys­tic.

He will be joined in run­ning the meets by those run­ning the @brigh­tand­sur­rounds and @bright­beer­james In­sta­gram ac­counts.

Bren­dan said that his love for shar­ing im­ages on so­cial me­dia has grown in­cre­men­tally over the years, af­ter be­ing ini­tially in­spired by dis­cus­sions in busi­ness work­shops run by Alpine Shire.

He has run the @bright­mys­tic In­sta­gram since July 2014, and said he loved the con­stant chal­lenge of find­ing new and in­ter­est­ing im­ages of the Bright area.

“It gives you a good ex­cuse to ex­plore your area,” he said.

Some of Bren­dan’s im­ages have been shared by larger tourism or­gan­i­sa­tions and at­tracted many fol­low­ers to his ac­count.

“There’s lots of rea­sons to come to the North East,” he said.

“There’s a sense of his­tory around the area.”

Bren­dan sees shar­ing im­ages as a valu­able tool to at­tract vis­i­tors and ben­e­fit the lo­cal tourism in­dus­try as a whole.

“I’m happy if peo­ple are com­ing up to the re­gion,” he said.

Bren­dan uses what­ever cam­era equip­ment he has at hand to create his im­ages, cap­tur­ing im­ages with ev­ery­thing from a Sony SLR to his trusty LG smart­phone, or even his handy com­pact cam­era. “You use what you’ve got,” he said. With his favourite pho­tog­ra­phy spot be­ing Mt Buf­falo, par­tic­u­larly around the Cresta Val­ley area, Bren­dan said he loves spot­ting the small changes in the land­scape ev­ery time he goes there.

He said he has con­tin­ued to work on his pho­tog­ra­phy skills over the years – he ini­tially be­gan work­ing with the form as a way to get bet­ter pho­tos of his busi­ness – and said he is al­ways learn­ing, and is look­ing for­ward to his next chal­lenge – ex­per­i­ment­ing with drone pho­tog­ra­phy.

Bren­dan is look­ing for­ward to the up­com­ing In­stameet, say­ing it is a great way for ev­ery­one in­volved to meet new peo­ple and look at their pho­tog­ra­phy in a new way, as well as be­ing a valu­able way of mar­ket­ing the re­gion.

“You see them all en­gag­ing with each other,” he said.

James David­son from Bright Brew­ery sees the Bright In­stameets as a fun way to catch up with pho­tog­ra­phers of all lev­els and cap­ture stun­ning high coun­try vis­tas and colours,

“Whether you use a high-end pro­fes­sional cam­era or, like me, just your phone”.

“We also use the In­stameets to learn from each other in terms of tak­ing bet­ter pho­tos, find­ing the best lo­ca­tions and how to get the most out of In­sta­gram,” he said.

“The more peo­ple who come along, the more we can show­case our stun­ning alpine re­gion to the world.”

Wil­liam Jeremy from Alpine Shire Coun­cil said, “In­sta­gram is the perfect medium to show off the pic­turesque val­leys as it’s all about im­ages”.

“The Bright & Sur­rounds In­sta­gram ac­count has grown to 7500 fol­low­ers since open­ing the page in July 2014,” he said.

“The im­ages we dis­play are from peo­ple who tag us or use the hash­tags, #myrtle­ford #mt­beauty #har­ri­etville or #love­bright.

“We al­ways credit the pho­tog­ra­phers.

“In­stameets are an op­por­tu­nity to bring to­gether am­a­teur and pro­fes­sional pho­tog­ra­phers and show them lo­ca­tions within Bright & Sur­rounds they would not find with­out a lit­tle lo­cal knowl­edge.”

The In­stameet will run through­out Bright and sur­rounds in var­i­ous lo­ca­tions on the week­end of April 27-29.

For more in­for­ma­tion on the up­com­ing In­stameet, and the Bright Au­tumn Fes­ti­val it­self, fol­low the links in the events tab at www. brigh­tau­tum­n­fes­ti­

PHOTO: Freyja Postleth­waite.

SNAP HAPPY: Bren­dan Hol­land helps lead In­stameets for avid In­sta­gram users dur­ing the Bright Au­tumn Fes­ti­val, and loves cap­tur­ing im­ages of the Bright area him­self.

(PHOTO: James David­son)

GOOD TIMES: Par­tic­i­pants dur­ing a pre­vi­ous In­stameet. GOLDEN: One of Bren­dan Hol­land’s im­ages of au­tumn in Bright.

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