Capturing the essence of Bright
EVEN if you’ve looked at something a thousand times, it can be illuminating and inspiring to introduce others to it and see how they see it.
This is part of the appeal of the Instameets that have been part of the annual Bright Autumn Festival for the past few years.
Among those who run and participate in the Instameets is Brendan Holland, who is not only the president of the Bright Autumn Festival, but also runs Bright Mystic Valley Holiday Units with wife Ros and runs the business’ Instagram account under the handle @brightmystic.
He will be joined in running the meets by those running the @brightandsurrounds and @brightbeerjames Instagram accounts.
Brendan said that his love for sharing images on social media has grown incrementally over the years, after being initially inspired by discussions in business workshops run by Alpine Shire.
He has run the @brightmystic Instagram since July 2014, and said he loved the constant challenge of finding new and interesting images of the Bright area.
“It gives you a good excuse to explore your area,” he said.
Some of Brendan’s images have been shared by larger tourism organisations and attracted many followers to his account.
“There’s lots of reasons to come to the North East,” he said.
“There’s a sense of history around the area.”
Brendan sees sharing images as a valuable tool to attract visitors and benefit the local tourism industry as a whole.
“I’m happy if people are coming up to the region,” he said.
Brendan uses whatever camera equipment he has at hand to create his images, capturing images with everything from a Sony SLR to his trusty LG smartphone, or even his handy compact camera. “You use what you’ve got,” he said. With his favourite photography spot being Mt Buffalo, particularly around the Cresta Valley area, Brendan said he loves spotting the small changes in the landscape every time he goes there.
He said he has continued to work on his photography skills over the years – he initially began working with the form as a way to get better photos of his business – and said he is always learning, and is looking forward to his next challenge – experimenting with drone photography.
Brendan is looking forward to the upcoming Instameet, saying it is a great way for everyone involved to meet new people and look at their photography in a new way, as well as being a valuable way of marketing the region.
“You see them all engaging with each other,” he said.
James Davidson from Bright Brewery sees the Bright Instameets as a fun way to catch up with photographers of all levels and capture stunning high country vistas and colours,
“Whether you use a high-end professional camera or, like me, just your phone”.
“We also use the Instameets to learn from each other in terms of taking better photos, finding the best locations and how to get the most out of Instagram,” he said.
“The more people who come along, the more we can showcase our stunning alpine region to the world.”
William Jeremy from Alpine Shire Council said, “Instagram is the perfect medium to show off the picturesque valleys as it’s all about images”.
“The Bright & Surrounds Instagram account has grown to 7500 followers since opening the page in July 2014,” he said.
“The images we display are from people who tag us or use the hashtags, #myrtleford #mtbeauty #harrietville or #lovebright.
“We always credit the photographers.
“Instameets are an opportunity to bring together amateur and professional photographers and show them locations within Bright & Surrounds they would not find without a little local knowledge.”
The Instameet will run throughout Bright and surrounds in various locations on the weekend of April 27-29.
For more information on the upcoming Instameet, and the Bright Autumn Festival itself, follow the links in the events tab at www. brightautumnfestival.org.au.
SNAP HAPPY: Brendan Holland helps lead Instameets for avid Instagram users during the Bright Autumn Festival, and loves capturing images of the Bright area himself.
GOOD TIMES: Participants during a previous Instameet. GOLDEN: One of Brendan Holland’s images of autumn in Bright.