Brew­ery boost for north

Wanneroo Times - - News - Mark Don­ald­son

FIRST sketches have been re­vealed of the Whit­ford City-based brew­ery that is look­ing to im­prove upon the lack of va­ri­ety for beer lovers in Perth’s north.

Spe­cial­ist tap­houses aplenty are dot­ted through east­ern, south­ern and cen­tral Perth but the only cred­i­ble op­tion for lo­cal craft brew cravers is the In­dian Ocean Brew­ing Com­pany in Min­darie.

By spring of this year, Whit­fords Brew­ing Com­pany is hop­ing to be the new keg on the block.

Run by hos­pi­tal­ity out­fit Beer­land, it will be sim­i­lar to the com­pany’s other ven­ture – the North­bridge Brew­ing Com­pany. Mas­ter brewer Ken Ar­row­smith, who drinkers would recog­nise from the Emu Bit­ter logo, will over­see the onsite pro­duc­tion of about 120,000 litres a year of the pub’s pale ale, IPA, kolsch, wheat and lager range.

And if the North­bridge op­er­a­tion is any­thing to go by, pun­ters can also ex­pect canned and bot­tled beer from a range of do­mes­tic and in­ter­na­tional brew­eries.

Beer­land spokesman Ben Rasheed said West­field ap­proached the com­pany as part of its ma­jor leisure and din­ing re­de­vel­op­ment at the Hillarys shop­ping cen­tre.

“We’d never op­er­ated in a shop­ping cen­tre en­vi­ron­ment be­fore and de­cided to have a closer look. We liked what West­field was try­ing to achieve,” he said.

Mr Rasheed said while the fitout would be sim­i­lar to the North­bridge venue, they did not want to have a “McDonald’s ap­proach to hos­pi­tal­ity” where out­lets, for the most part, are in­dis­tin­guish­able from each other.

It would fea­ture el­e­ments unique to Hillarys, in­clud­ing a sky deck look­ing to­wards the ocean.

The brew­ery would be housed on the Whit­fords Av­enue side of the precinct.

Mr Rasheed said the pub fo­cused on the “the­atre of brew­ing”.

“We found that peo­ple of all de­mo­graph­ics love en­gag­ing with beer and brew­ing in a way that sees us take ad­van­tage of qual­ity not quan­tity,” he said.

Beer­land sur­veyed lo­cal res­i­dents’ in­ter­est in the prospect of a Whit­fords venue and re­ceived a big­ger re­sponse than ex­pected.

“The feed­back has been over­whelm­ingly pos­i­tive… peo­ple are wel­com­ing of a craft brew­ery in the north­ern sub­urbs,” Mr Rasheed said.

The façade will fea­ture a glimpse of the brew­ing op­er­a­tion through win­dows and a sky deck. Right: The en­try.

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