China tour for wagyu
MORE Australian wagyu may be destined for international markets following a successful industry study tour to mainland China and Taiwan as part of the Australian Wagyu Export Capability Development Program. Designed and implemented by the NSW DPI around collaboration between government, producers and industry organisations, the program is the first of its kind specifically for the Australian Wagyu industry. NSW DPI project manager Ryoko Uchida said overseas demand for Australian wagyu products was continuing to increase.
“It is vital for producers to understand international markets and their requirements, as it will help them to have clearer breeding plans that specifically match the product to the markets,” she said.
“The market visit is a key element of the program, helping producers develop and improve the business culture, skills and knowledge required for the trade with Shanghai and Taipei.
“It provided valuable opportunities to learn about the market and import requirements from different perspectives, and allowed the participants to expand their networks and to explore current and future trade opportunities.”
Mainland China was the fourth highest value export market for Australian beef to the value of $832 million in 2017, while Taiwan is a steady importer of Australian wagyu and is constantly looking for new suppliers. Ms Uchida said Australian wagyu was in a unique position as it had a globally well-known, premium brand and further industry growth was expected.
“Along with the opportunities international markets present, our program has also allowed the industry to understand market challenges for their strategic approach to international markets,” she said. There were 14 producers from 11 farms across Australia who participated in the study tour, including president and board chairman of the Australian Wagyu Association, Peter Gilmour.