China tour for wagyu

Warwick Daily News - South West Queensland Rural Weekly - - News -

MORE Aus­tralian wagyu may be des­tined for in­ter­na­tional mar­kets fol­low­ing a suc­cess­ful in­dus­try study tour to main­land China and Tai­wan as part of the Aus­tralian Wagyu Ex­port Ca­pa­bil­ity De­vel­op­ment Pro­gram. De­signed and im­ple­mented by the NSW DPI around col­lab­o­ra­tion be­tween gov­ern­ment, pro­duc­ers and in­dus­try or­gan­i­sa­tions, the pro­gram is the first of its kind specif­i­cally for the Aus­tralian Wagyu in­dus­try. NSW DPI pro­ject man­ager Ryoko Uchida said over­seas de­mand for Aus­tralian wagyu prod­ucts was con­tin­u­ing to in­crease.

“It is vi­tal for pro­duc­ers to un­der­stand in­ter­na­tional mar­kets and their re­quire­ments, as it will help them to have clearer breed­ing plans that specif­i­cally match the prod­uct to the mar­kets,” she said.

“The mar­ket visit is a key el­e­ment of the pro­gram, help­ing pro­duc­ers de­velop and im­prove the busi­ness cul­ture, skills and knowl­edge re­quired for the trade with Shang­hai and Taipei.

“It pro­vided valu­able op­por­tu­ni­ties to learn about the mar­ket and im­port re­quire­ments from dif­fer­ent per­spec­tives, and al­lowed the par­tic­i­pants to ex­pand their net­works and to ex­plore cur­rent and fu­ture trade op­por­tu­ni­ties.”

Main­land China was the fourth high­est value ex­port mar­ket for Aus­tralian beef to the value of $832 mil­lion in 2017, while Tai­wan is a steady im­porter of Aus­tralian wagyu and is con­stantly look­ing for new sup­pli­ers. Ms Uchida said Aus­tralian wagyu was in a unique po­si­tion as it had a glob­ally well-known, pre­mium brand and fur­ther in­dus­try growth was ex­pected.

“Along with the op­por­tu­ni­ties in­ter­na­tional mar­kets present, our pro­gram has also al­lowed the in­dus­try to un­der­stand mar­ket chal­lenges for their strate­gic ap­proach to in­ter­na­tional mar­kets,” she said. There were 14 pro­duc­ers from 11 farms across Aus­tralia who par­tic­i­pated in the study tour, in­clud­ing pres­i­dent and board chair­man of the Aus­tralian Wagyu As­so­ci­a­tion, Peter Gil­mour.

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