Global beef in­sights in spot­light

Warwick Daily News - South West Queensland Rural Weekly - - Markets -

FOR the first time, Meat & Live­stock Aus­tralia will take its highly an­tic­i­pated an­nual Global Mar­kets Fo­rum to Beef Aus­tralia 2018 of­fer­ing the lat­est global in­sights on beef.

The fo­rum brings MLA’s mar­ket spe­cial­ists, chefs and lead­ing red-meat busi­nesses from around the world di­rect to Rock­hamp­ton to share their in­sights on the mega­trends shap­ing beef con­sump­tion, trade and mar­ket ac­cess is­sues, the com­peti­tor land­scape, and the strate­gies MLA is pur­su­ing to sup­port the growth of Aus­tralian beef in our ma­jor mar­kets.

De­liv­ered over two half-day ses­sions on May 9, the fo­rum will be fa­cil­i­tated by re­spected ru­ral jour­nal­ist Pete Lewis and fea­tures spe­cial guest speak­ers in­clud­ing lead­ing beef brand mar­keters from Teys Aus­tralia and Stock­yard Beef, and a mar­ket re­search spe­cial­ist from Mill­ward Brown.

The fo­rum will also fea­ture a Q&A with in­ter­na­tion­ally renowned chef Cur­tis Stone.

MLA’s Michael Fin­u­can, said the fo­rum will take at­ten­dees on a jour­ney from the con­sumer in­sights and mar­ket trends in­flu­enc­ing de­mand for Aus­tralian beef, through to the mar­ket strate­gies MLA is im­ple­ment­ing to en­sure Aus­tralian beef is in the pre­mier po­si­tion on the global stage.

“The Aus­tralian beef in­dus­try is an ex­port driven in­dus­try that op­er­ates in a global en­vi­ron­ment, with is­sues such as global trade and mar­ket ac­cess and what in­flu­ences con­sumers, act­ing as key profit driv­ers for our in­dus­try,” Mr Fin­u­can said.

“Hold­ing our an­nual Global Mar­kets Fo­rum in the heart of the beef in­dus­try’s pre­mier event in Rock­hamp­ton presents a unique op­por­tu­nity for pro­duc­ers along with key in­dus­try play­ers to hear the lat­est in­sights di­rectly from our in­ter­na­tional team of in-mar­ket ex­perts.”

More in­for­ma­tion about the fo­rum can be found at mla.com.au.

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