A bumper year again for sales

Warwick Daily News - South West Queensland Rural Weekly - - Tractor Buying Guide 2018 - By GARY NORTHOVER

IT IS es­ti­mated that the mar ket for agri­cul­tural equip ment in Aus­tralia is abou $3 bil­lion and as the fi­nan­cia year draws to a close we can see it has in­deed been a strong one for agri­cul­tural trac­tor sale Aus­tralia wide.

This con­tin­ues the trend o the past cou­ple of years, in­flu enced by sev­eral favourable fac­tors, in­clud­ing: Healthy grow­ing con­di­tions Rain­fall lev­els across Aus­tralia have, for the bet­ter part, ena bled farm­ers to op­er­ate with rea­son­able con­fi­dence that ha en­cour­aged on­go­ing in­vest ment in their equip­ment. While some of Aus­tralia ha been af­fected by drought, the pos­i­tive im­pact of the past few years, where farm­ers were able to in­vest in im­proved farm­ing tech­niques, com­bined with their on­go­ing re­silience, ha seen mo­men­tum main­tained. Pro­duc­tiv­ity im­prove­ments Each new trac­tor is de­liv­er­ing pro­duc­tiv­ity im­prove­ment that farm­ers are cap­i­tal­is­ing on There is still room to grow in this space be­cause the up­take of tech­nol­ogy ad­vance­ments i still con­sid­ered to be be­low where it could be.

At­trac­tive deals: Aus­tralia ha been a bright spot for many trac­tor makers in what has gen er­ally been a de­pressed pe­riod for the in­dus­try glob­ally. This has led to a ready sup­ply of new prod­ucts with com­peti tive fi­nance terms sup­ported by his­tor­i­cally low in­ter­est rates. With im­prove­ments in the ma­jor in­ter­na­tional mar­ket now oc­cur­ring, it is un­clea how long these favourable con­di­tions will last as sup­ply starts to tighten.

So 2017-18 has been a grea year for trac­tor sales. There are some head­winds but the im por­tance of agri­cul­ture to the Aus­tralian econ­omy and the gen­er­ally favourable en­v­i­ron ment sug­gests we should con tinue to pros­per.

● Gary Northover is Trac­tor & Ma­chin­ery As­so­ci­a­tion o Aus­tralia ex­ec­u­tive di­rec­tor

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