Plant meat ‘not niche’: Developer

Warwick Daily News - South West Queensland Rural Weekly - - Seasonal Crops -

AC­CORD­ING to its de­vel­op­ers, plant-based “meat” is not a niche and re­liance on an­i­mal pro­tein is un­sus­tain­able.

So says Im­pos­si­ble Foods, whose mis­sion is to elim­i­nate the need for an­i­mals in the food sys­tem by 2035.

And while those who pro­duce and con­sume red meat dis­agree an­i­mal pro­teins need to be elim­i­nated, Im­pos­si­ble Foods has cre­ated Im­pos­si­ble Burger, a plant-based pro­tein that looks, tastes and smells like meat.

The burger is avail­able in more than 4000 restau­rants – up from 40 restau­rants 12 months ago – across the United States, Hong Kong and Ma­cau, with plans to ex­pand glob­ally.

The Im­pos­si­ble Burger is made mostly of wa­ter, wheat and potato pro­teins, co­conut oil, and heme.

Im­pos­si­ble Foods chief sci­ence of­fi­cer David Lip­man said the plant pro­teins gave the burger its tex­ture, the flavour came from heme and the fat and siz­zle from de­odorised co­conut oil.

“Plant-based meat is not a niche,” he said. “It’s be­com­ing a sig­nif­i­cant food cat­e­gory sim­ply be­cause our cur­rent re­liance on an­i­mal-based meat is not sus­tain­able.”

He said the only com­pe­ti­tion for the burger was an­i­mal-based meat.

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