Neither action cams, nor 360-degree video cameras are new. But the way the Rylo combines the two that makes it interesting.
A GoPro works well to capture on-the-go moments but if it's not pointed in the right direction at the right moment then you are likely to miss the perfect shot.
By making the Rylo a 360-degree action cam you are able to film everything going on, and focus on the important parts in editing. The Android and iOS apps let you edit your videos to follow a specific person or object, stabilise your video, or provide certain visual effects.
It also allows for users to record and display what they are seeing with their own reactions. Australian price TBA.