Get­ting back to busi­ness

Govt helps fund fruit back­story to boost ex­ports

Warwick Daily News - - NEWS -

QUEENS­LAND straw­berry con­sumers may soon know the back­story of their fruit as State Govern­ment money helps firm up trace­abil­ity and in­tegrity in the sup­ply chain, im­prov­ing in­dus­try ex­port op­por­tu­ni­ties.

As this pa­per ends a se­ries on the in­dus­try’s re­cov­ery, fol­low­ing the Septem­ber sab­o­tage cri­sis, in­dus­try spokesman Sean Dignum says the straw­berry in­dus­try, and Aus­tralian food pro­duc­tion gen­er­ally, al­ready has an en­vi­able global rep­u­ta­tion for food safety and se­cu­rity.

But di­rect­ing part of the State Govern­ment’s $1 mil­lion in­dus­try as­sis­tance pack­age, an­nounced fol­low­ing the Septem­ber sab­o­tage, to­ward firm­ing up de­tails of the sup­ply line would only fur­ther ben­e­fit the in­dus­try.

Es­tab­lish­ing “prove­nance’’ of food is a rapidly-grow­ing global trend as con­sumers seek, not merely safety and se­cu­rity, but the nov­elty value of know­ing the back­ground of food pro­duc­tion.

“Im­prove­ments to the sys­tem will bet­ter es­tab­lish the qual­ity of the prod­uct at the time it leaves the farm gate,’’ Mr Dignum said.

That will be of great ben­e­fit, not only to the con­sumer, but to the farmer.

Straw­berry grow­ers such as Kiara Carmichael have ex­pressed thanks to the Queens­land com­mu­nity which got be­hind the in­dus­try fol­low­ing the Septem­ber sab­o­tage where nee­dles were in­serted in fruit.

The in­dus­try is ex­pected to make a pub­lic dec­la­ra­tion of ap­pre­ci­a­tion within the next few weeks af­ter con­sumers flooded on to farms to buy straw­ber­ries and busi­nesses, in­clud­ing New­stead Brew­ing Co, came up with in­no­va­tive ways to use straw­ber­ries.

New­stead’s mar­ket­ing man­ager Dar­ren Ma­gin said the brewer was happy to make a straw­berry beer to help grow­ers.

But the brewer was stunned at the pub­lic re­cep­tion, which was so pos­i­tive there are ten­ta­tive plans for an­other batch.

“It was just an ex­tremely good beer so def­i­nitely we might look at do­ing some­thing early next year,’’ he said.

Photo: Lachie Mil­lard

THANK YOU QUEENS­LAND: Kiara Carmichael with sons Pa­trick 3, and Owen 2, pick straw­ber­ries at Straw­berry Fields on the Sun­shine Coast.

Photo: Peter Wal­lis

Crowds at the Cham­bers Flat Straw­berry Farm.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.