Why agents col­lect your de­tails at open homes

There’s sev­eral good rea­sons why you have to leave your de­tails at an in­spec­tion


AS CON­SUMERS we are rightly very pro­tec­tive of our pri­vacy, and of our per­sonal de­tails and so it can be con­fronting when you at­tend an open home in­spec­tion and the agent is tak­ing your de­tails be­fore they let you into the prop­erty.

How­ever, it is im­por­tant to un­der­stand why agents are col­lect­ing your de­tails and what hap­pens to that in­for­ma­tion and what your rights are around that process.

What in­for­ma­tion do agents col­lect?

Typ­i­cally, the in­for­ma­tion in­cludes your name and ad­dress, your phone num­ber and your email ad­dress. Some­times they may re­quire ad­di­tional in­for­ma­tion such as a driver’s li­cence.

Why agents col­lect in­for­ma­tion:

There are no se­crets about why agents col­lect this in­for­ma­tion. Pri­mar­ily it is a se­cu­rity mea­sure. They are tak­ing groups of peo­ple through some­one’s home and it’s im­por­tant to know ex­actly who those peo­ple are.

How­ever, agents also col­lect the in­for­ma­tion as part of their on­go­ing re­search into the mar­ket. Your ad­dress and/or your post­code helps us un­der­stand where the bulk of our po­ten­tial buy­ers come from – are they from nearby sub­urbs or have they come from fur­ther afield? This helps in­form our mar­ket­ing de­ci­sions and how to ad­vise clients.

Agents also col­lect your de­tails in or­der to help you fur­ther on your pur­chas­ing jour­ney. Real es­tate agents may take an op­por­tu­nity to con­tact you to dis­cuss what type of home you’re look­ing to buy and to of­fer sim­i­lar prop­er­ties that they are sell­ing.

What you can do:

You are en­ti­tled to refuse to give your de­tails to the real es­tate pro­fes­sional. How­ever, please un­der­stand this may pre­clude you from en­try to the prop­erty.

You can ask how they will use this in­for­ma­tion and they may have a pri­vacy state­ment for you to view. You’re also en­ti­tled to ask the agent to not add you to the mar­ket­ing list, or to only con­tact you re­gard­ing the prop­erty you’re vis­it­ing that day.

Ul­ti­mately, agents are pro­tect­ing their clients by en­sur­ing they know who is in the prop­erty.

But they’re also do­ing their re­search and of­fer­ing their ser­vices to you as buy­ers, be­cause that’s what they do.


You are wel­come to ask how an agent will use the in­for­ma­tion they col­lect. They are just do­ing their re­search at the end of the day.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.