KEY TAKEAWAYS: S/S 2020
SHOPPING LIST
As WeAr has been getting snippets of the upcoming season’s collections, we have spotted a few key themes that permeate various brands’ lines. Look out for the following when making your S/S20 selections:
Travel-ready: designers are recognizing that today their customers travel more than ever and are unlikely to want to iron or steam their items once they’ve arrived at their destination. Think crease-free fabrics, easily foldable items designed for those with wanderlust and boots that are made for walking. A serious amount of walking.
Archive fever: a growing number of labels are going back to their roots and digging out archival material. Limited editions that recreate vintage styles with a contemporary twist and embody the brand’s DNA are increasingly important and likely to become collectibles – make sure to consider the ‘heritage’ items within the S/S20 lines.
Sustainability: it seems like 2020 will be the year when sustainable, ethical and green fashion finally stops being seen as a niche phenomenon and becomes the norm. Big mainstream labels and small avant-garde designers alike are communicating extensively on their production practices and raw materials, striving to enhance their supply chain transparency. The next issue of WeAr will be dedicated to this topic; for now, look out for pieces with the highest green credentials in the S/S20 collections, as this is what your clients will most likely be after.