FITOM

Online shopping is ridden with customer uncertainty about whether an item will fit. Fitom mitigates this by displaying garments worn by a variety of people. It encourages users who have access to a retailer’s garments to try them on, photograph themselves and post their picture on the app; every post brings them points that can be exchanged for discounts. Users who don’t have access to the physical store, on the other hand, can get an idea of how garments look on real people by looking at these photos. The application is launching with the famous Japanese retailer United Arrows as its first partner and plans to expand to other retailers towards the end of 2019.