GUGLIELMO OLEARO

(09) DIRECTOR, DENIM PREMIÈRE VISION

Despite the macro analysis showing a continuous growth in the denim market, the contingent situation is difficult for most of the actors. The market is more fluid than ever and the needs of the customers are evolving faster than in the past. On the other hand, denim clearly has an incredible appeal, considering its presence in almost all the [fashion] collections, the growing amount of new denim brands and the fact that is considered a pioneer element in the sustainable textile improvement.

The big challenge is to transfer to the new generations of denim lovers all the values behind the “denim” brand. We need to focus on the PRODUCT and re-build knowledge around it. Collaboration within the value chain is paramount, along with a comprehensive and transparent vision. This is one of the key targets of Denim Première Vision too: we focus on responsible fashion collaborations and on share of knowledge.

Actions:

connect and collaborate to analyze, define and share best practices in order to improve the quality along all the value chain.

increase the standard of true responsibility in all the segments of the value chain.