AGOSTINO POLETTO

(12) MANAGER, PITTI IMMAGINE

Younger consumers are crucial in leading the most prominent changes in the field [of denim]. Among the drivers of the evolution I see fashion collaborations which are becoming a strategic tool to target new consumers. Another strong current is related to high-tech customization options: features that could expand the possibilities for consumers and the range of occasions to be dressed in denim. We have denim-focused projects for the next editions of Pitti Uomo in the pipeline: we all love denim – it is one of the most versatile and fashionable fabrics.