ANASTASIA PODOLSKAYA

FOUNDER, SANE FASHION PHILOSOPHY

The first thing all fashion companies should pay attention to is the supply chain. Responsible choice and close relationships with the producers of raw materials, suppliers and factories is a path not only to sustainable development, but also to reducing many risks associated with a pandemic.

Openness and transparency in communications become a new necessity. Customers pay more attention to the ethical side of companies. They want to make sure that people involved in the production of clothing are socially protected and do not suffer from discrimination or any kind of violence. And the guarantee of this is the maximum traceability of the supply chain, as well as the open publication of information such as addresses, phone numbers and photos of factories, mentions of suppliers, certificates, and the company’s environmental and social initiatives.

It is worth noting that transparency is integral to an ethical and sustainable business. And the crisis very clearly highlighted the failure of the majority on this very issue.