SVEN OBERSTEIN

FORMER CO-PUBLISHER, WeAr MAGAZINE

Technology is the only way we can continue to move forward and achieve new, innovative ideas and, most importantly, sustainability. I believe laser technology is one of the most influential innovations in recent years. Laser has changed the denim industry and has allowed technicians to push the envelope with new waterless washes and finishes without losing the pure and natural characteristics of the garments.

I expect to see even more eco-friendly concepts on the market, starting with organic or recycled cotton denim fabrics, along with various waterless washes and finishes. We in the entire global denim industry have a responsibility to further protect our planet and its natural resources.

Creativity. I believe we need new creative impulses on the denim market.