MARK WERTS

FOUNDER & CEO, AMERICAN RAG

Denim is the white canvas that the artist uses to paint on, and denim will be around as long as there are artists who paint on white canvas. In the last 20 years, the most important innovations were about making new denim products comfy and worn, like used denim products.

As long as human freedom and imagination remain, denim will always be a hot seller. It has never not been.