PAUL MARCIANO

CO-FOUNDER & CHIEF CREATIVE OFFICER, GUESS

We introduced denim performance fabrics, which completely changed the way we wear denim. The athleisure trend has heavily influenced denim; the consumer is looking for comfort, performance and innovative fits. But the most important innovation is the sustainable manufacturing techniques and technologies that we at GUESS are proud to embrace fully

The previous trend-sensitive products are over, and customers are looking at timeless denim that can last season to season with good quality and with sustainability in mind. Consumers are looking at essential pieces in amazing fabrics and elevated washes they can collect and cherish. Beside the skinny fit, which is a must-have in every woman’s wardrobe, we see a comeback for the flare and the kick flare.

Denim is and will continue to be a bestseller at GUESS thanks to the fact that today we’re more focused than ever on doing what we’re best at: timeless and high-quality denim. It is key for the entire denim industry to keep pushing the boundaries of fabric research and innovation and, most importantly, in environmentally friendly practices. This is what the consumer is expecting of us.