AVERY DENNISON
ATMA.IO LAUNCH
Avery Dennison’s new atma.io is a connected product cloud and end-to-end platform capable of creating, assigning and managing unique digital identities for every physical item in the world. The platform reimagines supply chain operation, how brands connect with consumers and how they can drive their sustainability and transparency goals. The platform uses digital triggers that showcase product data, enabling brands to accurately communicate how an item is made while allowing customers to see their product’s journey from origin through to manufacture and purchase.