FUAT GÖZAÇAN

FOUNDER, WISER GLOBE

Sustainability is growing in importance among consumers and is likely to be critical for competitive success in the very near future. Today, it is de!nitely possible to have high-quality and good-looking sustainable denim thanks to sustainable innovations such as WiserWash, our patented and award-winning ozone bleaching process. On the other hand, the denim industry is still shrouded by the uncertainty of COVID-19. Yet this uncertainty has o"ered an opportunity to innovate the existing retail mindset.