FRANKFURT FASHION WEEK
Digitalization and sustainability will be at the core of the new format of Frankfurt Fashion Week as platforms such as conferences, panels, and discussion forums dive into these topics head first. The B2B trade shows Premium, Seek, Neonyt, and
Val:ue, as well as B2C fashion festival The Ground, will be held as physical events as part of this year’s edition of FFW.
“We see ourselves as connectors and enablers but also as innovators and catalysts,” says Anita Tillmann, Managing Partner Premium Group. “Fashion is fun. This we will show in showrooms, galleries, bars, restaurants, and clubs – throughout the entire city,” announces Olaf Schmidt, Vice President Textiles & Textile Technologies Messe Frankfurt.
A festival organized by eleven Frankfurt-based creative agencies, as well as fashion photography exhibitions, receptions, and pop-up ateliers by emerging designers, will set the tone to create a fashion hotspot throughout town. For the industry, the B2B platforms will be the center point. Seek will be in Hall 1 of Messe Frankfurt. In Hall 3, Premium, Neonyt, and The Ground will be combined with the
FashionTech and FashionSustain conferences and the new sourcing platform Advanced Fabrics.
At The Ground, which targets the young generation, 15 brands will present value-based projects and products.
A range of high-ranking brands have already committed to exhibiting.
Fashion Week Frankfurt: January 17-21, 2022 Premium, Neonyt, Seek, The Ground, Val:ue: January 18-20, 2022
Messe, Frankfurt frankfurt.fashion