AYDAN TUZUN

EXECUTIVE DIRECTOR OF GLOBAL SALES AND MARKETING, NAVEENA DENIM MILLS

The denim design of tomorrow will certainly be shaped by circularity. The fashion industry had already started to embrace this new model, but it has become more evident since last August's IPCC climate report declared a "code red" for humanity. Denim has been historically a frontrunner in many pivotal changes inside the fashion industry, and it will hopefully be the example to follow again. Initiatives such as "The Jeans Redesign" by Ellen MacArthur Foundation show this trend. The new processes also reflect [circularity]. They are all about innovative new low-impact "bres, post-industrial and post-consumer waste, new processes using less energy, water, chemicals.