IF YOU KNEW ISUZU
ROLLING along a sparkling white sand track, crystal clear lakes and rainforest trees fringing my path, I wonder why all off-roaders aren’t doing this.
Other drivers are quick to criticise SUV and 4WD ute owners for clogging urban roads but such rugged, advanced and highly capable off-roaders shine in an environment like Fraser Island.
According to Isuzu Ute, the majority of its Australian customers don’t take their vehicles off the blacktop, so the brand’s MU-X seven-seat SUV and DMax ute get few chances to display their off-road talents.
Isuzu aims to change that with its I-Venture Club program, introduced in 2015 to help owners use their Isuzus in a safe, structured environment under expert instruction.
The 70 events held so far have tallied more than 1000 participants. Most are one-dayers to the likes of River Island in NSW, Moreton Island in, Queensland or the Melbourne 4WD training ground. I was on a big one: four days on Fraser Island with ferry crossings, accommodation, three meals a day, park passes, guides and tuition included for $2000.
Given Australians’ abiding obsession with SUVs and 4WDs, Isuzu is giving more of them the means to muddy those tyres safely and responsibly. See www.iventureclub.com.au.