Weekend Courier - - Driveway -

THE buy­ers were sit­ting at home, look­ing through their copy of the Week­ender when a new apart­ment de­vel­op­ment in Hil­larys caught their eye.

“They saw the ad for Jade Apart­ments on Green Road, drove to the of­fice and bought an apart­ment as an in­vest­ment,” Real­mark North Coastal di­rec­tor Jeanette Bates said.

“They were not even search­ing for a prop­erty.”

This is just one of sev­eral sto­ries Ms Bates has about the power of ad­ver­tis­ing in Com­mu­nity News.

“We had lo­cal buy­ers also end up buy­ing a home in the Zahra on An­gove apart­ments af­ter they saw them in print,” she said. “As they say, pic­tures paint a thou­sand words and print me­dia can dis­play so much more with pho­tos – it is just the best.

“Down­siz­ers are of­ten now ac­tively look­ing on the web so when they see prop­erty in colour in the pa­per, it makes an in­cred­i­ble dif­fer­ence to the in­quiries and num­ber of sales.

“They also be­come aware of prop­er­ties that are avail­able when they are not nec­es­sar­ily look­ing.”

The ex­pe­ri­enced sell­ing agent, who has ad­ver­tised with Com­mu­nity News for d480295 more than 30 years, said some of the other ben­e­fits of ad­ver­tis­ing her prop­er­ties in print in­cluded fur­ther reach.

“We find we have more in­ter­est from buy­ers that are not lo­cal as well,” Ms Bates said.

“And houses do sell faster once we ad­ver­tise in print; this hap­pens over and over again. The num­ber of peo­ple at home opens in­creases along with the in­quiry rate and phone calls, and we find that in­vest­ing money in print for our clients re­turns more in the sale price and most times we will have mul­ti­ple of­fers.

“Our clients win with print me­dia.”

Pic­ture: Martin Ken­nealey

Real­mark North Coastal di­rec­tor Jeanette Bates.

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