PRINT ADS SELL HOMES
THE buyers were sitting at home, looking through their copy of the Weekender when a new apartment development in Hillarys caught their eye.
“They saw the ad for Jade Apartments on Green Road, drove to the office and bought an apartment as an investment,” Realmark North Coastal director Jeanette Bates said.
“They were not even searching for a property.”
This is just one of several stories Ms Bates has about the power of advertising in Community News.
“We had local buyers also end up buying a home in the Zahra on Angove apartments after they saw them in print,” she said. “As they say, pictures paint a thousand words and print media can display so much more with photos – it is just the best.
“Downsizers are often now actively looking on the web so when they see property in colour in the paper, it makes an incredible difference to the inquiries and number of sales.
“They also become aware of properties that are available when they are not necessarily looking.”
The experienced selling agent, who has advertised with Community News for d480295 more than 30 years, said some of the other benefits of advertising her properties in print included further reach.
“We find we have more interest from buyers that are not local as well,” Ms Bates said.
“And houses do sell faster once we advertise in print; this happens over and over again. The number of people at home opens increases along with the inquiry rate and phone calls, and we find that investing money in print for our clients returns more in the sale price and most times we will have multiple offers.
“Our clients win with print media.”
Realmark North Coastal director Jeanette Bates.